Well-Established Baja Fresh Franchise For Sale

Business Overview:

Well established favorite Mexican franchise restaurant location for over 28 years! 2022 sales up 34.7%!!

This franchise is a popular fast-casual restaurant featuring a menu of all-fresh, traditional fire-grilled, made-to-order Mexican favorites. This business is a pioneer of the fast-casual Mexican niche. A sector that continues to show significant growth as consumers chose premium counter-service brands. The quick service restaurant industry is booming. Fast-casual restaurants are continuing to grow and are becoming more popular than ever, offering quick, convenient and healthy food at an affordable price, successfully serving all walks of like.

Restaurant offers customizable menu includes burritos, tacos, taquitos, fajitas, quesadillas, nachos, famous bowls, hand tossed salads, queso dip, tortilla soup, delicious churros and more. All entrées are made with fresh never frozen, all natural, hormone free, fire-grilled, chicken, steak, line-caught fish and slow-roasted pork Carnitas. Combined with farm fresh grilled veggies. Along with warm tortilla chips and their self-serve salsa bar featuring 6 homemade salsas made fresh every day, all day. Also handmade guacamole, beans and rice.

Simple Turnkey operation - counter service with entrees delivered tableside. Lunch, dinner, dine-in or take-out, plus catering. Online ordering. Kids meals. Club rewards program. Franchise agreement and lease are transferable and the franchisor will help with training and transition.

Furthermore, Mexican food has become increasingly popular in the DC, DMV and U.S. Now Mexican restaurants are more popular than pizzerias and hamburger restaurants. In fact, Entrepreneur Magazine recently published a list of the Top 10 Franchise Categories and Mexican food overtook pizza to become the 2nd-most-popular menu type!

Restaurant's products also resonate with today’s health-conscious consumers. Americans are looking for ways to get in better shape, making healthy food a lucrative industry. Some estimates value the healthy food business at around $1 trillion! In this regard, they have already made a name for itself as an industry leader.

Prime corner and high visibility location in Downtown DC, a busy commercial, tourists and neighborhood center along with in close proximity to IMF, The World Bank, The White House, The George Washington University, American University, Boston University DC Campus, University of Maryland, DC Campus, New York University, DC Campus with over 10,000 students.

Perfectly situated at the most central location in Downtown Washington DC at the intersection. Boasts excellent signage with a large monument sign visible from all roads, convenient access, a fantastic tenant mix, amazing demographics, a growing population and is positioned in a regional trade area that exceeds 1 million! Costs of opening a new location for this famous franchise system is between $270 k to $1 mm as of March 2023 in USA, therefore this business is a fantastic bargain.

Latest broker opinion of value as well as business projections are available..

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Property Features and Assets:

Facilities:Excellent. Leased space $9,998/mth gross (nnn). Current lease expires April 2024, with one 5-year option. Also, the landlord is good. FF&E Overview: State of art fitouts and interior with well maintained FF& E. This top class franchise restaurant has been designed carefully with an emphasis on relaxation, calm, comfort, privacy for patrons. All signs, fixtures, and equipment included. Equipment’s are in good working condition at time of changeover and a new water cooler has been added in May 2023 by the owner with an investment of $20k. FF&E General Condition: Excellent, well maintained and good for next 5-7 years. Recently a brand new water cooler has been added to the location with an investment of $ 20 K by the owner for better experience for the customers in summer season.

Market Competition and Expansion:

They stand out as a restaurant because they are famous for their flame-grilled flavor in DC and tortillas and is one of the 1st chains to focus on fresh ingredients-no microwaves, freezers, can openers and does not use lard or MSG. Handmade, not processed and farm-fresh, not tin-canned. Flavor and nutrition, over fillers and fads. Convenient food made with healthy & fresh ingredients-the perfect alternative to full service or fast food, that offers competitive advantage to the restaurant! Coping with potential competition, there is virtually no other similar concept Mexican food available within the immediate area or in the adjacent locations (2 miles radius), and the nearest Mexican restaurants are approximately 3 miles away. The monthly rent for this premium location is $10,000 per month. (38% lower in 2023 from 2022) which is highly competitive and attractive for the new buyer/s, thanks to the excellent negotiations of the present owner with the landlord, owing to long term business relationship they have been enjoying and this benefit will pass on to the new buyer. Also, Franchisor has confirmed that they have no plans to open any other locations in the radius of 10 miles that means better opportunities for the buyer in years to come. Also, four-week comprehensive training program corporate headquarters in Irvine, CA by the Franchisor the new buyer. Franchisor is offering their support and assistance in getting this store transitioned to new ownership to fully equip them with the best practices to run the business most efficiently as well as marketing support is provided throughout. Strong growth potential because it is a well-known and respected nationwide Mexican grilled food franchise brand as well as post covid era is witnessing restaurants businesses are bouncing back strongly in downtown DC area and there is high demand for this concept amongst all walks of life alike. An iconic brand known for their high quality, freshly prepared Mexican food from real recipes w/real farm fresh ingredients and orders made individually in house by hand. This could be a perfect business for a family to manage and comprehensive training provided by Franchisor to the buyer. First restaurant opened in 1990, began franchising in 1995. Currently operating over 260 restaurants nationwide and growing. Going forward, there is a growing opportunity for a working owner/owner to improve the sales and profitability, costs and marketing efforts, especially through digital marketing platforms. Key areas of focus and growth opportunities are: 1-Online sales/deliveries 2-Catering (corporate and domestic/private) 3-Digitial marketing will boost sales 4-Working hours can be extended 5-Agressive marketing to target nearby corporate offices and large student communities 6-Obtaining of Liquor license will add a lot of indoor traffic for professional working classes and students 7-Business can be promoted as weekends and holidays destinations for private and professional events and parties 8-Facelift/upgrade of the store can be done at the cost of $ 20 k (average corporate cost for a facelift/upgrade is 40 k, however the owner can get it reduced to 20 k) for the buyer, that will also make the location more prominent for the customers and thereby boost sales

Reason for Selling:

Franchise Owner moving to California for good

Additional Details:

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