Premier Motorcycle and Powersports Dealership

Not Disclosed, MT

Not Disclosed.


Asking Price: Annual Revenue:
$2,425,000 $5,745,278

Automotive & Boats: Dealerships - Auto, Truck, Motorcycle


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RE: Premier Motorcycle and Powersports Dealership Broker: John H. Maslanik

Quick Facts

Asking Price: $2,425,000
Annual Revenue: $5,745,278
Net Profit: Not Disclosed
Cash Flow: $625,865
Total Debt: Not Disclosed
FF&E: $319,585
Real Estate: Not Disclosed
Year Established: 1985
Employees: 11
BBN Listing #: 68614955
Broker Reference #: 7602-14703

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Business Overview:

This dealership is one of Montana's leading multi-line powersports dealerships and the market leader in its region. The Company boasts three of the top brands in the recreational powersports industry and has built a top-shelf reputation with over three decades of service to its satisfied customers. It sells a diverse line of products for off-road and on-road riding in all seasons: motorcycles, ATVs, UTVs/SxSs, scooters and snowmobiles along with parts, rider accessories and apparel. And it has a full-service shop with experienced and knowledgeable technicians with a complete parts inventory.

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Property Features and Assets:

Since 2005 the business has operated from a spacious, family-friendly location off a US highway that is one of the main commercial routes through the city with high traffic counts and visibility. The 18,000 square foot facility includes a fully equipped, modern shop and service area with an integrated showroom, sales floor and storage. The entire facility is surrounded by a paved parking lot with outside storage lockers and a fenced yard on 1.97 acres. Total Assets Included: $962,310

Market Competition and Expansion:

Competition in its home city is moderate, with three other dealerships offering more niche-brands than the main-stream brands of this dealership. This recreational motorsports dealership’s strong brand recognition and superior customer reputation drives the volume of sales generated and makes this recreational motorsports dealership the leader in the region. None of its competitors offer a top-shelf customer experience or such a high quality facility. Industry trends nationally are also apparent in the Company’s geographic market in Western Montana. However, the gradual decline in on-road use because of demographics seems to be countered by growing off-road use as the horse is replaced on ranches and in the back-country. Additionally, the Company benefits from seasonal touring groups that travel the scenic byways of Montana including the growing adventure tours traveling the Continental Divide Trail. The Company also benefits from the growing demand for riding apparel and accessories as customers personalize their vehicles.

Reason for Selling:

Owner would like to retire.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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