Iconic Midwest Music Festival | 130,000 Attendance

Business Overview:

Iconic Midwest Downtown Music, Food, Drinks & Arts Festival – Primed for Expansion

A rare chance to acquire a major multi-day urban festival drawing more than 130,000 attendees annually. An established, high-visibility event that remains significantly under-monetized and ready for a step-change in earnings.

Rooted in decades of brand equity, the festival is one of the region’s most recognized cultural institutions, backed by strong civic partnerships and a seasoned management team that is willing to remain in place following a sale.

For professional operators, private investors, or family offices seeking a scalable, culturally significant asset, this opportunity offers immediate profitability and substantial upside via modernized admission strategy, expanded sponsorship revenue, and premium on-site experiences.

Key Highlights:

- 130,000+ annual attendance
- Profitable, scalable model
- Significant revenue growth potential
- Committed financial support from local units of government
- Strong partnerships with local permitting authorities
- Management team available to remain post-sale

Contact the Seller:

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Property Features and Assets:

The festival operates with a highly efficient, asset-light model. All major equipment, staging, infrastructure, and venue space are rented, eliminating the need for capital investment, year-round storage, or maintenance. This structure keeps overhead low, reduces operational risk, and gives ownership the freedom to scale, redesign, or relocate elements of the event without legacy constraints. As a result, resources can be focused on growth, expanding programming, enhancing guest experiences, and driving revenue, rather than managing fixed assets.

Market Competition and Expansion:

This festival operates in a category of its own when it comes to backing from local and state authorities. No other regional event has comparable institutional support. It also benefits from unusually strong private and corporate enthusiasm, giving it a structural advantage that competitors simply don’t have. Layered on top is a long, celebrated history that has cemented the festival as a beloved regional institution, creating both brand equity and loyalty that can’t be replicated.

Reason for Selling:

Owners are successful entrepreneurs ready to move on to a new challenge. Kindly ask the seller for more information.

Additional Details:

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