$20k TAKES ALL. Niche Salon/Spa Franchise

Charleston, SC
Charleston County

Mount Pleasant

Asking Price: Annual Revenue:
$20,000 $272,000

Retail: Health, Beauty, Nutrition

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RE: $20k TAKES ALL. Niche Salon/Spa Franchise Broker: Buyer Services

Quick Facts

Asking Price: $20,000
Annual Revenue: $272,000
Net Profit: $54,000
Cash Flow: $54,000
Total Debt: Not Disclosed
FF&E: $15,000
Real Estate: Not Disclosed
Year Established: 2017
Employees: Not Disclosed
BBN Listing #: 824959778
Broker Reference #: SC-BLO-Mt Pleas

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Business Overview:

Well established Blo Blow Dry Bar franchise business is in need of a new operator - Priced well below original cost!! Currently closed! The seller has other business interests and is choosing to sell this business set up and ready to go for less that even the cost of the original franchise fee. The revenues and earnings claims are actual values based on 2021 numbers. However, the business is currently closed and is in need of an owner operator that can reopen, hire, train, and grow the business.
This nationwide franchise brand is a blowout focused hair salon, offering a luxury styling experience without the price, hassle and advanced notice required at traditional full-service salons. The brand coined the term “blow dry bar,” which is a salon concept that offers no cuts or color but provides gorgeous blow outs, custom styling, updos, bridal styling, makeup services and even hair extensions. A complete line of nationally recognized luxury hair care and beauty products is also available.
Traditional hair salons focus on cuts and color. Until recently, there wasn't a place for customers to simply get their hair styled. This is a membership based business model that generates sustainable, repeatable business.
Solid growing brand. Since the beginning of 2021, the Franchisor has signed 37 new franchise agreements, and now has 140 locations either open or in development. A salon this size in the franchise can generate $300,000-500,000 annually. This location opened in 2017 and has bounced back strongly from covid, posting excellent profitability in 2021.

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Property Features and Assets:

1,270 sq ft space in a busy plaza complex anchored by Whole Foods. In addition to WF's, co-tenants include Pure Barre, Massage Envy, Waxing the City, Banfield Pet Hospital, Fleet Feet and a number of local stores. Good visibility and easy access from Highway 17 the main thorough fare through Mt Pleasant.

Market Competition and Expansion:

There is only one other pure play blow dry bar in the Charleston market - the other national blowdry franchise has 1 location in Charleston, located 4.5 miles away from Blo Mt Pleasant. The other business does not offer make-up or extensions, and our google rating is significantly higher (4.8 vs 4.2 out of 5). We compete with both full service salons and freelancers for wedding business, however, neither are interested in servicing the non bridal party guests - this is a major part of our weekend business. The business was posting strong year over year growth when Covid hit, and bounced back robustly in 2021 (with top-line only slightly below 2019, and record net profits as a result of strong cost control). Growth will come from a combination of further recovery of the market; potential for an additional price increase; expansion of product offerings (e.g., hair extensions); and fuller staffing. There is also potential for additional locations in Summerville, Myrtle Beach and Savannah.

Reason for Selling:

Seller wants to focus on other business.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is a franchise resale opportunity.

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