SBA Pre-Approved Online Media Company - 55% Margin

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$10,500,000 $2,548,654

Technology: Internet, Websites

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RE: SBA Pre-Approved Online Media Company - 55% Margin Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $10,500,000
Annual Revenue: $2,548,654
Net Profit: Not Disclosed
Cash Flow: $1,831,593
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2014
Employees: 5
BBN Listing #: 951459418
Broker Reference #: WC 2637

Email or Print Listing

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Business Overview:

Website Closers® presents an SBA Pre-approved unique, highly profitable media brand enjoying stunning financial growth from its nearly decade-long focus on high-quality content related to sustainable lifestyles – the kind of content that women who are moms, working professionals and high earners are looking for.

Connecting with the right demographic groups has given this company a tremendous and loyal number of readers who keep coming back for more. With 85% of their web traffic from organic search, the site boasts a stunning 665,000+ monthly users, while their daily newsletter has 250,000+ subscribers, and a similar combined number of people who follow the company’s social media sites.

That readers love what they’re getting is a certainty, since their content on mindful living, fashion, home décor, and sustainable living has drawn glowing praise from readers who say they love the practical insight each articles offer, and how their newsletter has become an essential part of their daily routine.

With so many readers glued to their site, this media company has generated a strong revenue stream from its affiliate marketing. Based on commissions, the affiliate revenue model enables this company to benefit from coded affiliate links. When someone enters a commercial site through an ad placed on the company’s website, those clicks are tracked and when a product is purchased, this company earns a commission (5%-50%) of the total sale as a referral fee.

The affiliate revenue model is both popular and high lucrative now that more people than ever are shopping online, and this model is known for delivering a continued revenue stream. Because so many people read them daily, this company has done exceptionally well attracting the kind of viewer numbers to convince advertisers that they’re going to benefit enormously from placing ads on their site.

In fact, this eight-year-old business has enjoyed 35%-50% Year over Year Growth each year since the site was launched. They enjoy 55%+ profit margins each year, with 85%+ of revenue coming from advertiser earnings, all negotiated at premium rates.

An additional 15% of revenue comes from direct advertising campaigns with curated advertising partners. This company has become a thriving example of how effectively this kind of marketing works to boost revenue to a content-focused website.

This media company, however, has other strengths that it has cultivated over the past 8 year, so let’s take a closer look at how they built this sound economic foundation.

Their content has become vital to many readers. Launched in 2014, this website was able to build up a large audience for content focusing on lifestyle issues, and they now reach nearly 700,000 viewers each month. That sky high number didn’t happen by accident. Not only did this media company provide its readers with articles that spoke to their lives and offer creative ways to improve them, but more importantly they became a trusted resource for shopping recommendations.

Their high number of readers became an irresistible lure for their advertisers, particularly since this media company could demonstrate that its website was attracting a highly desirable target market of women between the ages of 24 and 35, who were both moms and business professionals. More importantly, their readers were high earners, were conscious of health and wellness issues, and have demonstrated a readiness to do online research when shipping for items that have a high Average Order Value.

In other words, they were exactly what advertisers are looking for when it comes to buyers shopping online.

This company was able to boost its affiliate revenue across multiple categories that include home furniture and decor, fashion/beauty, wellness/mental health, food, and parenting.

To further enhance their appeal, the brand launched a daily newsletter to distribute content from the website. The newsletter has attracted a whopping 225,000+ subscribers, enjoys a terrific 25% open rate, and now drives up to 10,000+ viewers back to their website every morning. The newsletter generates advertising revenue from partner placements, and so does a weekly digest of their top read articles, which is delivered to 25,000+ subscribers and has a stunning 40% open rate.

Social Media has driven sales exponentially. The company has done exceptionally well connecting with its readers through its many social media channels, which are effectively used to drive organic traffic back to the site. Instagram has been a vital tool for them, since the company has attracted a massive 165,000+ followers. Pinterest is also a crucial tool for them. The company has 47,000+ followers on that site, but more importantly they get 10 million monthly views on Pinterest alone.

Facebook, Twitter, LinkedIn and TikTok are also used to connect with new readers and boost engagement. Today, 85% of their web traffic comes from organic search, while 5% is directed from their newsletters. This media company has no paid marketing efforts, a major cost-savings bonus for a buyer.

With advertisers eager to get their products before those readers, this company has been particularly successful in generating advertising revenue from dozens of brand names marketing home décor and furniture items. Today 35% of their revenue comes from commissions in this category alone. Fashion represents an additional 15% of their advertiser revenue, and 10% comes from commissions on beauty and wellness links.

The current owner now spends 30 hours per week operating the business, with the help of an experienced full-time team that includes an editorial director, senior editor, editor, and partnership lead who manages all client directs for their direct partners.

The company also employs contractors who handle partnership sales, design services, social media posts, payroll and accounting, and of course numerous writers who contribute articles to the website as freelancers.

The owner focuses on tasks that include reviewing the daily advertiser dashboard analytics, content, and newsletters, while setting quarterly goals and strategic benchmarks.

At a time when people are looking for quality online content that speaks to their lives, needs and interests, this media company has done an exceptional job connecting with professional women who rely on their writing. That’s no small accomplishment at a time when the internet is overflowing with news and content options.

Their massive number of monthly visits, the kind of readers who make purchases online, has continued to attract new advertisers each year excited to connect with those readers. Those advertisers understand that connecting with readers has to start with high quality content.

This media company is an exceptional opportunity to acquire a business with tremendous scale opportunities and the ability to become a media powerhouse.

Contact Website Closers today to learn how this company can become a phenomenal future investment.

This Online Media Company is Represented by:

Website Closers
Tech & Internet Business Brokers
WC 2637

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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