Orange Theory Fitness For Sale In Sioux Falls

Business Overview:

Seize a rare opportunity to acquire a popular boutique fitness franchise location in Sioux Falls. Established in a prime retail plaza anchored by Walmart on West 85th Street, this Orangetheory Fitness studio delivers unparalleled high-intensity group training experiences powered by heart-rate monitoring technology. If you’ve ever dreamed of running a business that changes lives while providing income, this could be your moment.

Key Features

• Proven, superior brand: Part of a fast-growing, science-backed fitness franchise.
• Strategic location: Situated at a bustling intersection with high visibility and consistent foot traffic, offering convenient access and strong market presence.
• Fully operational facility: Equipped with heart-rate monitoring systems, performance dashboards, strength and cardio stations, and lockers and shower/changing rooms.
• Established client base: Active membership underpinned by dynamic training programs, flexible class packs, and a 30-day risk-free guarantee—ideal for community building and retention.
• On going training:
  The current owners are passionate about the success of this location and are committed to train and help you succeed as an owner. 

Contact the Seller:

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button (above Quick Facts) and when you are done searching and have made all your selections, simply click on the REQUEST FREE INFO button at the bottom of this page.

Property Features and Assets:

This location experienced great growth when opening. However, the owners are out of state and relied on a manager to run the location. This has not worked and has resulted in turnover and decreased memberships. The current manager has been at this location for 4 months and has already grown membership and the community.

Current owners have several successful OTF centers and are committed to the success of the next owners in Sioux Falls. They know what works and are willing to will train and mentor the new owners.

Market Competition and Expansion:

Sioux Falls Market Overview:
Sioux Falls is one of the fastest-growing cities in the Midwest (population ~220K, +2.6% YoY) with a median household income of ~$75K, low unemployment (2%). A strong job market, steady in-migration, and employer wellness incentives support consistent demand for premium fitness options.

Key Competitors:

Low-Cost Big-Box: Planet Fitness (2), Anytime Fitness (multiple) – compete on price and 24/7 access.

Boutique Studios: Burn Boot Camp, CrossFit Sioux Falls, HOTWORX, barre3, Club Pilates – offer specialized formats but lack OTF’s heart-rate science and standardized programming.
The Sioux Falls Orangetheory Fitness studio is positioned for substantial growth over the next 12 months, driven by a strategic relaunch, aggressive member acquisition targets, and a proven revenue-building plan. Starting with an Active Member Base (AMB) of 180 in September 2025, the studio is projected to expand to 680 members by August 2026—a nearly 278% increase in just one year.

OTF has proven to be successful in markets of at least 15,000 rooftops near it's location, with more than 50,000 rooftops near the Sioux Falls location, this is poised for great growth.

Revenue projections reflect this rapid scaling:

Monthly revenue is forecast to grow from $37K in September 2025 to nearly $90K by August 2026.

Key milestones include surpassing $50K/month by December 2025, $60K/month by February 2026, and $70K+/month by August 2026.

Annual revenue is estimated at $840K with an average monthly revenue of $70K, supporting a projected annual profit of over $207K by year-end 2026.

Primary Drivers of Growth:

Member Acquisition Strategy – Consistent lead generation (100–175/month), targeted intro shows, and a strong close rate (60%) are designed to bring in over 500 net new members within 12 months.

Retention & Engagement – Maintaining attrition under 3% monthly and ensuring members attend an average of 2 workouts per week drives ongoing dues stability.

Revenue Diversification – Beyond dues (averaging $115/member), additional revenue from retail, OTbeat sales, packages, and events is expected to grow package sales by 268% and ancillary sales by 268% over the year.

Market Opportunity – Sioux Falls continues to experience strong population and economic growth, offering a robust base of potential members seeking high-quality fitness experiences.

Financial Impact of Growth:
At the projected 680 members, with stable dues and diversified revenue streams, the studio will operate with strong recurring cash flow and a healthy profit margin. The upward trajectory beyond August 2026 suggests significant scalability, with potential to surpass $1M in annual revenue within the following fiscal year.

Bottom Line:
This location is at a pivotal point—fully staffed, with systems in place and a clear growth roadmap. The combination of market demand, proven brand strength, and strong KPIs make this an attractive opportunity for sustained profitability and long-term value creation.

Currently, a new OTF would cost approx. 1.2M to acquire and build. This is great offer to step into ownership with an established following. Furthermore, another location could be available.
Wellness Clubs: Sanford Wellness Center, Great LIFE network – draw with pools, courts, and family amenities.

Positioning:
Orangetheory occupies the premium, results-driven niche—providing structured, measurable workouts that big-box gyms can’t match and a more approachable, scalable format than high-intensity boutiques. With Sioux Falls’ strong economy and health-conscious growth, there’s ample opportunity to capture market share among newcomers and professionals seeking accountability and proven results.

What Sets Orangetheory Apart:
Orangetheory delivers science-backed, coach-led interval training that’s measurable through heart-rate tracking and app-based results. The proven 60-minute treadmill/rower/floor format scales to all fitness levels, while a strong community and accountability system drive retention—differentiating it from both low-cost gyms and other boutique studios.

Reason for Selling:

No longer wish to be out of state owners. Kindly ask the seller for more information.

Additional Details:

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