Business Overview:
Orangetheory Fitness – Prime Maui Location with Massive Upside
Location: Kahului, Maui, HIAsking Price: Open to all offers
Own a premium, established Orangetheory Fitness studio in a highly visible, A+ shopping center location on beautiful Maui. Built from the ground up in 2023 with a $1 million initial investment, this 2,374 sq. ft. studio features state-of-the-art equipment, a fully trained staff of 15, and a loyal member base drawn to Orangetheory's science-backed, heart-rate-based interval training model.
The OpportunityThis studio is currently operated semi-absentee by owners who live off-island and dedicate only 5 to 10 hours per week to the business. Because their focus has shifted to other ventures, current marketing relies almost entirely on corporate-mandated social media (Instagram, Facebook, TikTok).
There is virtually no boots-on-the-ground community outreach happening today. This represents a massive, untapped opportunity for a local, hands-on buyer. A present owner who actively engages with the Maui community—hosting booths at the Maui Sunday Market or Kihei Fourth Friday, running corporate lunch-and-learns with the Maui Chamber of Commerce, or partnering with local civic groups like the Rotary Club—can build a powerful, repeatable pipeline to drive top-line revenue growth that the current owners simply haven't pursued.
Why Buy This Studio?
•Turnkey Operation: Fully staffed with a dedicated studio manager, head coach, fitness coaches, and sales associates who are expected to remain post-transaction.
•Proven Model: Skip the grueling 6–12 month build-out phase and the heavy capital requirements of a startup. Step immediately into a cash-flowing business with an established customer base.
•World-Class Support: Benefit from Orangetheory's global brand recognition, comprehensive franchisor training, and nationwide membership access. The current owners will also provide two weeks of transitional support at no additional cost.
The owners are motivated to pass the torch to someone who can maximize this studio's local potential and are open to all offers.
Contact us today to receive the Confidential Information Memorandum (CIM) and learn more about this exceptional island fitness opportunity.
Contact the Seller:
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Market Competition and Expansion:
The potential for this business is a combination of two key customer segments that provide stability and a premium revenue stream: the affluent local community and high-end tourists.
This business benefits by its science-backed, technology driven approach in addition to its global brand name recognition.
Reason for Selling:
Other Business Opportunities. Kindly ask the seller for more information.
Additional Details:
- The property is Leased.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity
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