Established Pilates Studios & Gym – Howard Co, MD

Business Overview:

This established Pilates and fitness business has served clients in an affluent Maryland suburb for over 20 years,offering equipment-based group classes, private sessions, and a nunmanned-access gym under a single brand. The company operates two reformer-based studios and a well-equipped training gym, supported by a modern client management and automated billing platform. 

The business benefits from over 200 recurring Pilates memberships and a stable gym member base, generating high six-figure annual revenue with limited customer concentration. A team of certified instructors and part-time staff handles daily operations, while current ownership focuses on part-time instruction, oversight, and strategic initiatives, positioning the company for a smooth transition and continued growth in a sector supported by strong wellness and active aging trends. 

The SDE shown includes a replacement salary of $100,000 to cover the current owner’s roles in fitness instruction,allowing a new owner to collect the SDE and focus on full-time management of the business. The financials shown also include a $92,000 rent expense and are based on the Last Twelve Months through October 2025.

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Property Features and Assets:

This business operates from two leased facilities in a high-income suburban market. One location is designed as a dedicated Pilates studio with multiple equipment rooms, a reception area, and support spaces. The second combines a compact neighborhood gym with a studio classroom, enabling members to access both strength training and equipment-based Pilates within one facility. Both spaces are used efficiently, have received significant upgrades recently, and are appropriately sized for a hands-on owner.

Assets = $150,000

Market Competition and Expansion:

This business competes within the boutique fitness and Pilates studio segment of a mature, competitive fitness market. Nearby alternatives include national reformer Pilates franchises, barre studios, yoga and mind-body centers, and large gyms that offer Pilates as part of a broader class schedule. Many competitors have strong brand recognition and larger marketing budgets, yet often rely on standardized formats and higher-volume classes. The subject company competes by focusing on instructor quality, small-group equipment classes, and long-standing community relationships, serving a high-income, health-conscious population that values expert guidance and consistent outcomes. Industry research suggests that Pilates and yoga studios are expected to grow modestly in coming years, with particular strength among adults aged 30 and older who seek low-impact, sustainable training.

Growth potential is significant for a buyer who is prepared to invest time and modest capital in marketing and programming. Clear opportunities include expanding digital and local advertising to keep free intro classes consistently full, rebuilding the neighborhood gym membership base, and adding more specialty Pilates programs and workshops to increase revenue per member. There is also room to grow professional training offerings for instructors and health professionals, given the current education platform. The existing footprint and reputation provide a strong starting point for a motivated owner to build on.

Reason for Selling:

Retirement. Kindly ask the seller for more information.

Additional Details:

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