Pizza Shop With Beer & Wine License

Business Overview:

Seller financing is available! This established pizza restaurant offers a rare opportunity to own a turnkey operation in a thriving Grocery Store-anchored shopping center in Upland, California. With a beer and wine license already in place and high-quality kitchen equipment—including a Middleby conveyor oven, walk-in fridge and freezer, dough mixer, keg system, and a modern POS setup—the infrastructure is built for high-volume service. The restaurant also features both indoor seating and an outdoor communal dining area, creating flexibility for families, sports teams, and casual diners alike. A loyal customer base includes neighborhood regulars, students, and local business patrons, many of whom appreciate the convenience of grabbing dinner while shopping next door.

Strategically located with ample parking and excellent foot traffic, the business is currently underutilized due to staffing constraints and minimal advertising. The seller, who only works about 20 hours per week, consistently turns away business during peak hours. With strong local brand recognition, high-demand evening traffic, and a layout optimized for dine-in, takeout, and delivery expansion, this business is perfectly positioned for a hands-on operator to increase revenue with staffing, extended hours, and local marketing.

Walk-in refrigerator and freezer units. Middleby conveyor pizza oven. Commercial dough mixer and pizza stretcher. Ice machine (recently replaced).
Charged prep table. Self-serve fountain soda dispenser. Beer kegerator system with multiple taps. Toast POS system with 2 kitchen monitors and a front counter terminal. >>

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Property Features and Assets:

The current owner acquired the business a little over five years ago, originally operating it under a franchise model before rebranding and shifting the focus toward a more flexible, independent menu. After buying out his original business partner, the seller transitioned to a fully independent concept and has since operated the business alongside a lean team, including his wife and one employee.

Over the years, the business has built a loyal customer base from the surrounding residential and commercial community. While operational adjustments were made due to limited staffing—such as reduced hours and a pause on in-house delivery—the core of the business remains strong, with high-quality food, a well-equipped kitchen, and a reputation for consistency. The seller has maintained the location and equipment well, positioning the business as a turnkey opportunity for a new operator.

Market Competition and Expansion:

The Upland market includes a mix of independent eateries and national pizza franchises, though options within close proximity to this location are limited. According to Google Maps, there are only a few pizza establishments within a one-mile radius, and most are part of larger franchise systems. These franchises tend to offer standardized menus and pricing but may lack the local, community-oriented feel that independent restaurants provide. Additionally, many operate in standalone buildings or less accessible retail corners, while this business benefits from being situated in a highly trafficked shopping center anchored by a national grocery chain.

Recent studies show that consumers increasingly prefer local, high-quality dining experiences over generic fast-food options, particularly in suburban areas like Upland (source: IBISWorld, "Pizza Restaurants in the US," 2024). With a strong location and unique atmosphere, this business is well-positioned to stand out among nearby competitors—especially with improvements to staffing, marketing, and dine-in service.

This business presents multiple clear avenues for expansion. A new owner could increase operating hours and reopen on currently closed days to capture untapped demand, especially on weekends. Hiring additional staff—particularly for peak evening hours—would improve service speed and customer satisfaction while allowing the business to fully capitalize on its beer and wine license. With proper staffing, the business can better serve dine-in customers, helping to increase high-margin alcohol sales and reduce customer walkouts due to long wait times.

Marketing and atmosphere enhancements offer further growth potential. The addition of popular sports channels could encourage guests to stay longer, creating more opportunities for food and beverage sales. Building a consistent presence on social media and engaging in local advertising could attract new customers and reactivate past visitors. With a well-equipped kitchen and strong community presence, the business is positioned for immediate growth through smart operational improvements.

Reason for Selling:

Additional Details:

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