Seller's Contact Information
- RE: Turnkey Playground And Arcade Franchise
- Contact: Will Simmons
Quick Facts
Asking Price: | $1,100,000 | |
Annual Revenue: | $1,200,000 | |
Net Profit: | Not Disclosed | |
Cash Flow: | $355,250 | |
Total Debt: | Not Disclosed | |
FF&E: | Not Disclosed | |
Real Estate: | Not Disclosed | |
Year Established: | 2019 | |
Employees: | 3 | |
BBN Listing #: | 480662509 | |
Broker Reference #: | Not Disclosed |
Business Overview:
The business was founded in September 2019 with the goal of providing a safe, fun, and clean environment for kids of all ages to come together and enjoy the events and activities offered. By January 2020 the number of birthday parties being celebrated at the business projected out to a full year gross revenue of 1.6M before the business was derailed by Covid. Birthday parties continued to grow to 92 in February 2020 until the location was forced to shut down due to COVID-19.
The business remained closed until July 2021 when revenues immediately jumped back up and the location became vibrant once again. The business presents a significant opportunity for an individual/partners who enjoy interacting with kids and families. Despite the pandemic, the business is on-track to post record revenues and profits in 2022 thanks to strong online reviews, capable employees and outbound marketing.
The broker of record for this transaction is Jon Nesbitt, CA License #1002237
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Property Features and Assets:
The owner currently owns the property and charges the business rent of $14,458 per month. The owner is not interested in selling the property and will structure a compelling long-term lease with the new owner. The business was built at a cost of $1,241,800 with a full kitchen and is one of the largest three-tiered playgrounds in the industry. In addition, a separate playground for toddler’s under 4 years of age insures that little ones can safely enjoy the location’s environment and activities with children their own age.
Market Competition and Expansion:
The location’s surrounding area had very limited options for children to play or celebrate birthdays. The current owner saw the market potential and invested 1.24M to build this location in September 2019. The other competition in the area is unable to offer the variety of services offered at the current business, which include a restaurant, playground, arcade and indoor gymnasium. Marketing: The new owner can easily build out a robust marketing platform that includes an online lead capture tool for private parties and events and high-quality depictions of all the games and play spaces. This would include utilizing new marketing channels like paid search rather and building out a CRM for marketing purposes, like a direct email campaign to prospects. One option to expand the marketing could be to hire a part-time marketing and sales associate to create campaigns and help drive new leads to the business. Geographic Expansion: The franchise is still establishing its presence in Northern California. There is potential to establish new franchises in Modesto, Sacramento, or into new territories closer to the Bay Area. These areas are all excellent candidates for growth and do not currently have a franchise. It’s important that the new owner establish franchises in areas where there are large suburban populations.
Reason for Selling:
Ready for a new adventure.
Additional Details:
- The property is owned.
- The owner is willing to train/assist the new owner.
- This is not homebased business opportunity.
- This is not a franchise resale opportunity
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