Highly Profitable And Portable Online Cosmetics

Business Overview:

The Company is a direct-to-consumer beauty brand focused on offering distinctive makeup products such as glitter lip kits and glosses, primarily targeting millennial and Gen Z women. It generates sales through multiple digital channels, including its own website, major online marketplaces, social platforms, email marketing, and affiliate programs. With a strong emphasis on creative product concepts and social media engagement, the brand has experienced periodic viral success. Operating with a lean team, it remains agile by continuously adapting its digital strategies and leveraging emerging platforms to maintain relevance and growth in a competitive beauty market.

Confidentiality is a concern for the Seller as she seeks just the right buyer, and so the location information provided in the ad is that of the broker, and not of the Business. Business location and name will be shared once a qualified Buyer prospect is vetted.

NDA is required to receive comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

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Market Competition and Expansion:

Competition: The Company operates as a boutique brand with a focus on niche, bold products, emphasizing creativity and customer connection. In contrast, competitors such as SheGlam, Queen Cosmetics, and Karla Cosmetics have larger teams, broader resources, and more diverse product offerings, but may lack the same distinctive focus on glitter and community engagement.

Growth & Expansion: The Company has experienced rapid growth by capitalizing on viral trends and leveraging social media platforms to build a loyal customer base. With a high-margin product offering and strong digital sales channels, there is significant potential for further expansion through diversified revenue streams and global market growth.

Reason for Selling:

The owner wants to focus on repositioning into the wellness space and exploring opportunities in consulting.

Additional Details:

Documents:

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