Premier Strength Training Gym For Sale In Michigan

Business Overview:

​The business has served multiple generations of patrons, establishing itself as one of the more well known and successful independent gyms in the region. The current owner purchased the gym in the early 2000s and has spent the last 20+ years building it into a family run operation. Over the years the facility has developed a loyal membership base and an extensive list of more than 5,000 contacts, comprised of both active and past members. The owners are now looking to transition their energy into other business interests and would love to see this gym continue to thrive under the leadership of a new owner.​

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Property Features and Assets:

Market Competition and Expansion:

There are multiple avenues by which a new owner could expand or enhance the business:
Member conversion/activation: With 5,000+ contacts in the database versus 700 active members, there is significant upside in re-activating lapsed contacts or converting leads into full members.
Expanded personal training and small-group coaching: With five personal trainers currently on staff, there is opportunity to develop more structured small-group training, specialty programs or tiered coaching models to increase revenue per member.
Enhanced digital and hybrid offerings: Introducing virtual/online coaching, remote training options or hybrid membership models could broaden the market reach and improve retention.
Supplement and retail expansion: Expanding retail, branded merchandise, and e-commerce to members and non-members could boost revenues.

In a competitive fitness market, this business distinguishes itself in several meaningful ways:

A legacy brand with decades of local presence and credibility in West Michigan, particularly recognized for its strength training equipment and personal training programs by serious athletes;
A 24/7/365 access model sets it apart from many gyms that have more limited hours, providing maximum convenience and flexibility for its members;
A wide array of options and services: a large free weight area featuring nearly 12 tons of iron,

Reason for Selling:

Focusing on other business. Kindly ask the seller for more information.

Additional Details:

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