Real Estate Home Staging Service

Not Disclosed, CA
San Francisco County

San Francisco Metro Area

Asking Price: Annual Revenue:
$259,000 $537,000

Services: Non-classifiable

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RE: Real Estate Home Staging Service Broker: Tim Cunha
License #: 01919755

Quick Facts

Asking Price: $259,000
Annual Revenue: $537,000
Net Profit: $185,000
Cash Flow: Not Disclosed
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: CA
Year Established: Not Disclosed
Employees: 3
BBN Listing #: 870339224
Broker Reference #: 6009

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Business Overview:

The #1 factor in getting multiple offers and premium prices for homes for sale in the Bay Area is professional, high-caliber, state-of-the-art staging, optimized for both in-person and online photographic viewing.

This San Francisco area staging business has years of experience, market presence, and praiseworthy reputation. The best and most successful real estate agents seek them out for premium properties.

Not only does the company provide the highest quality of furniture, furnishings, artwork, and accessories; but, they also design and manage general “sprucing up” services—cleaning, painting, furniture removal, etc., to prepare the home for the perfect presentation.

> High-end furnishings from an extensive & versatile inventory

> Furniture placement to enhance room atmosphere, maximize space, and optimize traffic flow

> Decorating with an eye to the all-important photo & video portfolios essential to current real estate marketing practices

> Selection and installation of artwork featuring local artists

> Room styling through placement of modern accessories and unique accents

> Addition of interior plant life & arrangements

> Paint color, flooring, & lighting consultation

> Outdoor space consultation, styling, & staging

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Property Features and Assets:

Sales are over $500,000 per year: 2017, $461,000; 2018, $537,000; January – August 2019 (8 months) $354,000, on track to exceed 2018 sales. Seller’s Discretionary Earnings (“SDE”) for 2018 are calculated to be $185,000+/-. The fair market value replacement cost (of similar kind, age, and condition) of the physical assets used in staging and other tangible operating assets well exceeds the asking price, approximately $375,000. An extensive interactive database of assets is available for review by prospective buyers. The three-member staff includes the owner-operator and two full-time designer-stylists, earning $28/hour. The actual moving in and out of furniture is on a contracted basis with a moving company. There is a pre-existing relationship between the owner and the moving company resulting in moving costs greatly in excess of industry standard; a new owner could save over $60,000 per year by switching to another mover (reflected in the SDE calculation). The business currently operates out of a city center warehouse at a rent of approximately $9,691 per month for 6,250 square feet. A new owner could realize additional profit by a strategic move to another location.

Market Competition and Expansion:

The Transaction: The business is offered for total asking price of $259,000 (approximately 50% of annual sales / ~1.4x estimated SDE). This is for the entire business— tangible assets, e.g., equipment, machinery, furniture, fixtures, etc.; and intangible assets, e.g., website, trademark, logo, trade name, telephone number, methods of operation, vendor/supplier resources, customer lists, etc.; and good will. It does not include cash, accounts payable, accounts receivable, rental (lease) deposit, or corporate entity. Substantial seller financing may be available for a qualified buyer with adequate collateral, and a 50% down payment. The seller is open to reasonable negotiation of the price in return for a simple, no-hassle, expedited transaction. Note: All data on this business are provided by the Seller for information purposes only, and no representations are made by the Broker as to accuracy. The Broker has made no independent verification of the data contained herein. The Broker represents the Seller and does not represent the Buyer. The Buyer is advised to perform independent due diligence and seek the advice of professionals prior to purchasing the Business.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.


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