Real Estate Staging Service Santa Clara -San Jose

Not Disclosed, CA
Santa Clara County

Santa Clara County

Asking Price: Annual Revenue:
$1,110,000 $1,110,000

Services: Real Estate

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RE: Real Estate Staging Service Santa Clara -San Jose Broker: Tim Cunha
License #: BRE LIC # 01919755

Quick Facts

Asking Price: $1,110,000
Annual Revenue: $1,110,000
Net Profit: Not Disclosed
Cash Flow: $400,000
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: CA
Year Established: Not Disclosed
Employees: 6
BBN Listing #: 194839224
Broker Reference #: 6019

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Business Overview:

Profitable, growing, in-demand -- Essential to real estate marketing
A very successful real estate home staging company for sale in Santa Clara county. Great reputation, in business over a decade, diverse customer base, efficient operations, growing year-over-year sales & profits, established diverse RE professional client base. The asking price is $1,110,000; some seller financing may be possible to a qualified buyer.

They offer contemporary, modern, on-trend, and custom design home staging in addition to complete in-home design services and they have many year-after-year loyal recurring professional customers.

Staging of homes for sale is critical to effectively marketing the expensive homes of the Silicon Valley Metro Area, one of the hottest and fastest-growing real estate markets in the world. In business for over seven years, this very successful home-staging service is one of the largest in the market and enjoys very loyal professional real estate clients, including many of the area’s top-1%-producing agents. They offer a vast array of versatile, up-to-date, stylish, contemporary, modern, and “trending” furniture and accessories for their experienced designers and stagers to impressively decorate and stage the finest of homes.

The company enjoys a great reputation with successful home sellers and real estate professionals. They have a full 5-star review rating on Yelp. The stylish and up-to-date website reflects the character of the business and experiences great traffic and an extraordinary 90%+ conversion rate on the “quotes request” form.

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Property Features and Assets:

Financial Info: Sales (gross revenue) over the past three years: 2019 — $1,110,100; 2018 — $750,750; 2017 — $451,400. Seller’s Discretionary Earnings (“SDE”): 2019 — $403,400; 2018 — $315,900; 2017 — $296,700. Complete financial records for the past three years and for 2020 to-date will be available to a serious prospective buyer upon signing the NDA. The business is housed in a 7,700 square feet warehouse with active security cameras. The current lease ends June 2021, and this year is $6,500 per month. A prospective buyer would either decide to move the business at the end of the lease or arrange with the landlord for continued occupancy on terms acceptable to the purchase before becoming committed to a purchase of the business. The customer base includes homeowners who contract directly with the business, but the bulk of the customer base is comprised of several dozen top-tier real estate agents who engage services directly or refer sellers to the company. This ensures continuing and repeat business year-after-year. The company is not dependent on any single agent for any significant part of the business.

Market Competition and Expansion:

Opportunities for increased growth and/or additional steams of revenue include online furniture and accessories sales and consulting and design/decorating services for home buyers and others; affiliate referral arrangements with the services ancillary to staging—florists, photography, videography, landscape prep, house and window cleaning, interior/exterior painting, “handyman” services; additional marketing to a broader range of real estate agents by supporting their agent “caravan” tours and virtual open houses of the staged properties. Staff: Typically, the company has a crew of full-time & part-time employees (6-8, including the owner) depending on demand. Complete details will be in the CBR, upon signing the NDA. The physical assets include an extensive inventory of every kind of furniture, furnishing, and accessory imaginable: sofas, chairs, tables, lamps, rugs, beds, mattresses, pillows, linens, paintings, vases, etc., etc. The cost to replace all these items with articles of similar age and condition alone could easily exceed the asking price for the business, plus the time and effort to source and acquire them. (A prospective purchaser would exercise their own due diligence in determining the amount of the purchase price to be allocated to tangible assets.) Nothing is “old” or “tired”; the assets are regularly culled so that only the best is used in staging— something very much appreciated and valued by real estate professionals. Also included are a 2009 Isuzu 14’ diesel box truck and a Ford cargo van. The buyer would also take over the remainder of a one-year lease of a 26’ box truck at $2,000/month. The owner is open to a training, transition, and consultation period, depending on the needs and wishes of the new owner. Price & Transaction. The price is $979,000.00 (subject to negotiation and terms). This price is calculated at about 2.5x the for 2019, 89% of 2019 gross revenue. The business is offered as a sale of all the tangible/physical assets of the company, including all office furniture and equipment, plus the intangible property, including the highly-valuable business name, logo, websites, phone numbers, customer data, etc. It does not include accounts receivable, cash on hand, facility rent deposits, and the corporate entity. The seller will be responsible for all accounts payable through the date of closing. The current owner would be open to a training & transition phase to facilitate a smooth transfer to new ownership. Exclusive Broker: Timothy Cunha, Calif. DRE#01919755 — More detailed data and the identity and location of the business are available upon signing the broker’s standard NDA/Confidentiality Agreement. Note: All data on this business are provided by the Seller for information purposes only, and no representations are made by the Broker as to accuracy. The Broker has made no independent verification of the data contained herein. The Broker represents the Seller and does NOT represent the Buyer. The Buyer is advised to perform independent due diligence and seek the advice of appropriate qualified professionals prior to purchasing the Business.

Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.


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