Turnkey Row House Priced Well Below Startup Costs

Business Overview:

This franchise represents an exceptional opportunity, available significantly below the startup cost of opening a new fitness studio. With a proven business model and immediate revenue potential, this established boutique fitness studio is perfectly positioned for continued growth.

Loved by its members, Row House boasts an impressive 4.8-star Google rating from over 250 reviews, and retains a strong number of the founding members from 2019.

Supported by an incredible team of experienced coaches and sales staff—many of whom have been with the studio for years—this rowing-based group fitness concept offers a unique, low-impact, full-body workout designed to appeal to individuals of all shapes and sizes. Its inclusive, community-driven environment fosters camaraderie among members, particularly appealing to a diverse clientele aged 40-60+, and equally attractive to both men and women.

With a strong recurring revenue stream, generated through auto-renewing monthly memberships, class packages, and retail sales, this tech-forward business leverages a mobile app, CRM system, and online booking to enhance member experience and operational efficiency. Additionally, there's exciting potential for future multi-unit expansion.​

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button and when you are done searching and have made all your selections, simply click on the REQUEST INFO button at the bottom of the page.

Property Features and Assets:

Ideally situated in the heart of Belmont, just south of San Francisco, this flagship Northern California studio benefits from a prime, affluent location with excellent demographics.

It occupies a nearly new, mixed-use condominium complex on El Camino Real, offering high street visibility and convenient access. The studio is easily accessible, located just half a mile from the Caltrain station and downtown Belmont and San Mateo, with ample parking available both on-site and on surrounding surface streets.

The 2,100+ square foot space is a newer build and has been immaculately maintained, featuring two spacious bathrooms, a utility room with washer and dryer, and a storage room or office space in the back. The large, inviting lobby with high ceilings and comfortable seating encourages community interaction. Outfitted with state-of-the-art equipment—including 25 Concept2 rowers, weights, mats, resistance bands, a premium AV system, and branded retail—this studio is move-in ready and built for success.​

Market Competition and Expansion:

Orange Theory, Pilates and Cycling studios are the current competitors.

There’s plenty of room to grow. By focusing on grassroots marketing, building partnerships with local businesses, and encouraging referrals, you can easily boost new leads.

Adding services like nutrition coaching, fitness challenges, and personal training can open up new revenue streams. Improving the member experience through commitment memberships, performance tracking, and community-building activities will help keep members engaged and coming back.

Altogether, this is a fantastic opportunity for someone looking to own and grow a proven and unique fitness business with potential for expansion.​

Reason for Selling:

The current owner is retiring and looking for the next leader for this business and its deep community.

Additional Details:

Relevant Links:

• View more California businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker