Spray on Bedliner Business with Truck Accessories

Nitro, WV
Putnam County

Asking Price: Annual Revenue:
$199,500 $260,758

Automotive & Boats: Auto Retail - Auto Parts

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RE: Spray on Bedliner Business with Truck Accessories Broker: Jordan Satterwhite

Quick Facts

Asking Price: $199,500
Annual Revenue: $260,758
Net Profit: Not Disclosed
Cash Flow: $103,852
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2000
Employees: Not Disclosed
BBN Listing #: 327459482
Broker Reference #: 28647-542894

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Business Overview:

This automotive opportunity has been generating top quality products for two decades. In addition to consistent quality, the revenue has been tremendously consistent for the last 20 years. As a result of the quality work, the business has a great reputation in the community and online. They are the market leader for spray on bedliner products and protective coatings. Due to their notoriety in the spray on bedliner category, the spray on bedliner is the main source of revenue for this business. However, the product is tremendously versatile and lends itself to applications that demand impact resistance, rust protection, slip resistance, or many scenarios where previous coatings have not been successful. The business is also a provider of truck accessory products. Product offering includes, floor mats, bed covers, step bars, and other bolt on truck accessories. Truck accessories are a great complement to the spray on bedliner aspect of the business. The business has access to a privately labeled brand of truck accessories which boasts best in class warranty. The business has maintained healthy margins due to dedication to competing on quality and service in lieu of price point.

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Property Features and Assets:

The spray on bedliner industry was created in 1995, the founder of this business began his operation in 2000. The business has been in the same strip center since 2002. As an early adopter within the industry, the current owner has built the brand of this business from the ground up. A large contributing factor to business success has been its continual pursuit of delivering high quality work. LINE-X of West Virginia has played a significant role in shaping the perception of the spray on bedliner in the state of West Virginia. For the last two decades Rob has successfully operated this business amidst an industry that has significantly changed. The equipment has made significant advances, consumers are much more knowledgeable, and the demand for the product has grown. As the business has evolved, the equipment within the business has been updated, displays have been added, and new vendor relationships have been secured. The product portfolio has continued to expand to remain in tune with the demand for the local market. Several years ago, truck accessories were added to the product/service portfolio. Truck accessories have been an intelligent addition and open the door for significant future growth.

Market Competition and Expansion:

Competition for the business does exist. As a result of the multifaceted nature of the business, there are a couple ways to analyze competitive landscape. The most accurate way to view this is to look at competition relative to product segment. Spray on bedliner competition is weak for this market. The other brand name in this category does not have a location within an hours drive. There are some other competitors in the market but are weak brands with inferior products and are housed within companies that do not place a significant focus on spray on bedliners as a revenue stream There is competition in the truck accessory marketplace, however, a dominant brand in this space does not exist. In most markets a market leader will emerge as the “one stop shop” with all things truck accessory available. Spray on bedliners are a critical component of the accessory portfolio. Consumers have decided that spray on bedliners are the preferred choice. It would not be accurate to describe the truck accessory market in this area as mature or saturated. There is tremendous potential for this business. Within the spray on bedliner segment of the business there is significant growth opportunity. The business as is, has an eighteen percent market share number in terms of bed liners sprayed relative to the number of trucks registered in the area. The national average for a business such as this is generally twenty five percent. There are multiple product categories within the protective coating space that are currently not being capitalized on due to the operating owner being the only employee. The addition of staff would greatly increase production capacity and also increase the number and type of jobs that could be accepted. Within the truck accessory space, there is huge potential growth as well. Thus far, the accessory work has been organic in nature. Intentional marketing efforts in the truck accessory space would yield growth with wholesale and retail accounts.

Reason for Selling:


Additional Details:

  • The property is leased.
  • The owner is willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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