Nutritional Supplements ECommerce Brand

Business Overview:

WebsiteClosers® presents a leading Nutritional Supplements Brand built around one of the most researched health compounds in modern science, renowned for its high-potency offerings for health-conscious consumers. This Brand has achieved strong growth since its inception in 2019, all without external funding and with minimal marketing. This accomplishment underscores the strength of its business model, which emphasizes product quality and innovation.

The flagship product is a Sulforaphane Supplement with an unmatched potency of 25mg per serving, significantly surpassing the typical market offerings. The product is crafted from a premium blend of U.S.-sourced ingredients, ensuring a vegan, non-GMO formulation that has been rigorously tested by third parties.

The brand stands out for one simple reason - proof. Transparency has built deep trust with customers, reflected in their strong repeat rate of 49% across Amazon and Shopify. With an average order value of $66 and a low refund rate of just 3.2% on Shopify and 0.3% on Amazon, customer loyalty is remarkable. Their clean, U.S.-sourced formulation is made from 92% broccoli seeds with no fillers or glyphosate, making the brand a top performer in a $130 million niche projected to reach $190 million by 2031.

Sales are driven through a balanced omnichannel approach, with 43% from Amazon, 42% from Shopify, and 15% from TikTok Shop. Their listing holds a 4.2-star rating and an “Amazon’s Choice” badge, further reinforcing the product’s credibility. Influencer visibility has also played a vital role in the compound’s growing demand.

While the brand’s results speak for themselves, its greatest strength may be the untapped potential still ahead. Virtually every major marketing lever remains open: TikTok, Meta, YouTube, Amazon DSP, and Google Ads. With proper capital for inventory and advertising, the business could easily scale several-fold. Case studies have achieved $10M+ GMV through TikTok alone, highlighting what’s possible when storytelling and science-backed results meet social virality.

Beyond marketing, additional opportunities include launching smaller 15-day trial packs for TikTok, 60- and 90-day bundles for Amazon, and a ready-to-produce greens powder formula that combines sulforaphane with other antioxidants. The founders have also outlined potential new blends like Detox, Immunity, and Longevity, as well as plans for a small clinical study to quantify measurable health benefits, paving the way for premium pricing and partnerships with wellness leaders.

Operations are lean and efficient, with fulfillment recently brought in-house to reduce per-unit costs by more than 35%, cutting annual expenses by over $70,000 at current volume. The founders currently dedicate about 12–15 hours per week each to customer service, marketing oversight, and logistics, all of which can easily be outsourced. Their preference is to remain involved for the first year post-acquisition to support transition and growth initiatives.

This opportunity is ideal for an acquirer seeking to capitalize on a well-positioned brand with substantial growth prospects in the health and wellness sector. Contact WebsiteClosers® today to explore this exceptional business opportunity.

WC 3855

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