Growing Eco-Friendly Toy Subscription Box Service

Not Disclosed, MA
Middlesex County

Asking Price: Annual Revenue:
$80,000 $78,791

Technology: Business Services (B2C)

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RE: Growing Eco-Friendly Toy Subscription Box Service Broker: Seller of Business
Owner Financing is Available!

Quick Facts

Asking Price: $80,000
Annual Revenue: $78,791
Net Profit: Not Disclosed
Cash Flow: $35,608
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2015
Employees: 2
BBN Listing #: 846517787
Broker Reference #: 13488

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Business Overview:


The subscription box industry has been riding the wave of consumers’ growing online demand. The online subscription market has more than doubled each year over the past five years becoming a multi-billion dollar industry as more Americans than ever are lured with special offers to check out the vast array of subscription boxes available ranging from food, beauty, fashion, grooming, and pet products, just to name a few.

In tandem to the growing subscription box industry is the upward trending rental business. According to a recent Forbes article, the sharing economy is projected to reach $335 billion by 2025 and may be creating a new category of experience versus ownership. Mentioned in this article, this business is one of the start-ups to watch for in this new developing category!

Launched in 2015, this business is a revolutionary subscription based model in the children’s toy rental space delivering the best quality in educational, eco-friendly toys right to the customers’ door. Among its many features, the business has proprietary technology that recommends individually tailored toys to customers every month for their box. The company also has over 87% retention month-over-month. This is one of the highest in the subscription industry and offers proof of its customer loyalty. The business attracts mainly organic traffic with 70% of visitors from organic search and customer referrals. It has achieved superior brand awareness and credibility with a stellar reputation.

With a small amount of physical inventory being stored/managed, the owner runs the online business from a small home office. Current inventory value for the items on hand is approximately $30,000, of which 85%+ are rented out and in rotation. The business is easily relocatable and can be operated from any location with internet access.

The company is growing with sales up 90% in 2018 over 2017! Growth has continued in 2019 with profits up for Jan-Apr 2019 over the same period in 2018. With a simple business model, the company currently enjoys high profit margins of about 36% for the Trailing 12 Months.

With growing sales & profitability, high quality eco-friendly toys, proprietary online tool and 87% retention rate, this is an outstanding business opportunity for any buyer looking to acquire a successful, established, green, subscription model business that has proven itself in the huge toy market!

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Market Competition and Expansion:

Growth Building upon its solid performance and established foundation, this business is perfectly positioned for a new owner to take to the next level of growth. Strategies to continue business growth and profitability include continuing to post on social feed and stories, engaging with influencers that have expressed interest and restart monthly blogging to name a few. Competition The company’s personalization, tailored toys to encourage early developmental skills, brand equity already built on Instagram and Facebook as well as its excellent customer service make this business unique and sets it apart from the competition.

Reason for Selling:

Pursue Other Interests.

Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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