18-Year Web Design & Digital Marketing Agency

Business Overview:

WebsiteClosers® presents a Web Design and Digital Marketing Services Agency built on a deeply entrenched, recurring client base developed over 18 years. This agency has consistently adapted to the evolving digital landscape, specializing in crafting responsive, custom website development for a diverse clientele. These clients range from local service providers, such as HVAC contractors and plumbers, to professional firms, including engineering firms, law firms, and medical practices. The business was designed around residual income rather than one-time projects, allowing the business to remain stable through market shifts, slow sales cycles, and major changes in web technology.

The business currently supports 656 active clients generating roughly $876,000 in trailing twelve-month revenue, with an average monthly revenue per client of $111 and a median of $78.50. More than 60% of clients pay under $100 per month, creating a broad base of small, steady accounts that are low-maintenance and highly resistant to churn.

Key Valuation Points
• 18-Year-Old Agency
• Diverse Client Portfolio
• High Client Retention Rate
• 24-Month Service Agreements
• AI-Enhanced Service Offerings
• Strategic Acquisition Potential
• Minimal Owner Dependency
• $75k – $80k Monthly Recurring Revenue

All websites built by their team are hosted and maintained in-house, and clients receive live phone support, fast response times, and ongoing access to changes without rigid monthly limits. Most clients interact heavily in the first 2 - 3 months after launch, then settle into long-term, low-touch relationships where payments continue reliably while support needs decline significantly. Many clients have remained active for more than 7 years, with a meaningful portion staying for over a decade, a rarity in the digital services space.

This business is positioned as a buy-and-absorb opportunity for a strategic buyer. Revenue is not tied to the owners' personal brands, and client retention is driven by systems, service quality, and responsiveness rather than individual relationships. A scaled digital agency with existing infrastructure can integrate this client base, eliminate redundant overhead, and immediately improve margins while preserving continuity of service. The seller has indicated that a small number of team members should be retained temporarily during the transition to maintain client confidence, with the buyer able to fully integrate operations over time.

Beyond the existing revenue stream, there is clear upside embedded in the client base itself. Many long-tenured clients are on legacy pricing and currently use only core hosting and maintenance services. A new buyer can introduce complementary offerings such as SEO, content services, AI-driven blogging, paid media, or broader digital marketing support, which presents a natural path to increasing average revenue per client without relying on new customer acquisition. The business has already begun testing AI-enabled services with positive early adoption among select clients, demonstrating appetite for expansion within the existing book.

This opportunity is best suited for an experienced digital services operator seeking immediate recurring revenue, minimal concentration risk, and a client base that would take years and significant capital to replicate organically. This acquisition opportunity is particularly appealing to those interested in leveraging a well-established brand with untapped growth potential through service diversification and strategic cross-selling initiatives.

Contact WebsiteClosers® today to explore this exciting opportunity further!

WC 3910

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