Wetzel's Pretzels Franchise Inside Walmart

Business Overview:

Well-established food franchise business with an average monthly revenue of nearly $26,000 located inside a Walmart supercenter!  

The Business opened in the Fourth Quarter of 2025. Average monthly sales are nearly $26,000 per month! Numbers represent a 3-month average from October to December. Summer Sales will far exceed Fourth Quarter Sales! 

Seller is selling because he planned to move to Atlanta from Birmingham, AL. However, his family decided they want to stay in Birmingham for personal and medical reasons. The Seller is running this store completely absentee from Birmingham. 

Only open 10 hours per day! Owner-Operator does not need to work significant hours every day! 

Monthly Net Profit is currently $4,000 AFTER paying $8,233 in Payroll, as well as Rent, and all other expenses! Huge Opportunity for an Owner Operator to take home over $10,000 per month and actively manage daily operations and reduce payroll!! 

Seller is 100% Absentee! Total 8 employees: 1 full-time and 7 part-time.

Seller just recently added DoorDash, UberEATS, and Grubhub!

This food franchise is located inside an extremely busy Walmart supercenter, benefiting from strong daily customer traffic!

Base rent is 8% of monthly gross sales with a minimum of $1,260 per month and that's it! Buyer does NOT pay for CAM, Utilities, nor Property Insurance! Walmart is responsible for the electricity, trash and water bill, as well as maintenance on A/C and plumbing!

All equipment is brand new and under warranty! 

Franchise Details:

Wetzel’s Pretzels is an award-winning national franchise with strong brand recognition and loyal repeat customers.

Recognized as a Top Franchise and Top Food Franchise by Franchise Business Review. Consistently ranked among top-performing and franchisee-satisfaction brands nationwide. A well-established concept with decades of operating history and national marketing support.

Franchise royalties are only 7% of sales. Marketing fee is just 1%! 

Franchise agreement has over 9 years remaining with an option to extend for 5 years!

Strong national brand recognition with excellent customer loyalty! Extremely simple menu with limited ingredients, making operations easy to manage. Core products are dough-based with minimal SKUs, reducing inventory complexity. Longer shelf-life ingredients help reduce waste and spoilage. Straightforward food prep with no complex cooking processes.

Ideal for first-time operators or owner-operators. Does not require highly skilled kitchen staff. Small footprint and streamlined workflow keep labor needs low. Easy to train employees due to standardized franchise systems. Affordable price point performs well in strong and soft economic cycles. High-margin snack concept driven by impulse and repeat purchases.

Strong demand in high-traffic retail environments like Walmart! A turnkey, low-complexity franchise with a nationally recognized brand.

Excellent opportunity for an owner-operator seeking simple operations and predictable costs. Strong fit for buyers looking for a hands-on business with limited moving parts.

Demographic & Geographic Details

High-traffic location on Cobb Parkway with extremely high daily vehicle count of 39,300!

Population in the surrounding area is increasing by 5%!

Median Household Income is $85,653!

Located in Marietta, one of Metro Atlanta’s most desirable and high-traffic commercial corridors!

Minutes from Truist Park, The Battery, Kennesaw State University, and major shopping centers!

Close proximity to I-75 and I-285, providing excellent accessibility!

Schools nearby include Powers Ferry Elementary School, Sawyer Road Elementary School, Allgood Elementary, West Side Elementary School, A.L. Burruss Elementary School, and Hickory Hills Elementary School that collectively serve over 2,200 students and faculty!

Nearby universities like Kennesaw State University Marietta campus, Life University, Fortis College, and Lincoln College of Technology Marietta campus collectively serve over 2,500 students and faculty!

Nearby hotels include Metro Extended Stay Hotel, Wyndham Garden, Days Inn by Wyndham, Stanley House Inn, Hilton Atlanta/Marietta Hotel & Conference Center and Regency Inn & Suites!

Surrounded by dense residential communities including apartments like The Beacon, Crest at East Cobb, Bellingham, Augusta Commons Apartments, and Mill House!

Located in Metro Atlanta, GA! 40 minutes from Alpharetta, GA! 50 minutes from Lawrenceville, GA! 2 hours 30 minutes from Birmingham, AL!

Asking Price for Business-Only: $599,000! A New build out for Wetzel's Pretzels costs $712,000! Get a major discount on a newly built-out turnkey business! 

Contact the Seller:

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button (above Quick Facts) and when you are done searching and have made all your selections, simply click on the REQUEST FREE INFO button at the bottom of this page.

Property Features and Assets:

Base rent is 8% of monthly gross sales with a minimum of $1,260 per month and that's it! Buyer does NOT pay for CAM, Utilities, nor Property Insurance! Walmart is responsible for the electricity, trash and water bill, as well as maintenance on A/C and plumbing!

Reason for Selling:

Kindly ask the seller for more information.

Additional Details:

Relevant Links:

• View more Georgia businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker