America's Swimming Pool Co. - Franchise
Quick Summary
America's Swimming Pool Company (ASP) is the nation’s leading swimming pool cleaning, installation, equipment repair, and pool renovation franchise. They sit at the top of a $15 billion dollar industry and provide extensive training for their franchisees. Take advantage of this opportunity today!
America's Swimming Pool Co.
Business Cost, Fees & Facts for 2025
| Minimum Cash Required | $50,000 | |
| Net Worth Required | $140,000 | |
| Total Investment | $84,395 - $210,121 | |
| Franchise Fee | $40,000 | |
| Financing Assistance | 3rd Party | |
| Year Founded | 2001 | |
| # of Existing Units | 391 | |
| Franchising Since | 2006 | |
| Training & Support | Yes | |
| Home Office Location | Macon, GA | |
| Military/Veteran Promotion | Yes |
Available In These States:
- AR
- AZ
- CO
- DC
- FL
- GA
- ID
- IL
- IN
- KS
- LA
- MA
- ME
- MI
- MO
- MS
- NC
- NE
- NH
- NJ
- NM
- NY
- OH
- OK
- OR
- PA
- TN
- TX
- UT
- Overview
- Military & Veteran
- Testimonials
- Video
- Press Releases
America's Swimming Pool Co. - Franchise
WHAT IS AMERICA’S SWIMMING POOL COMPANY?
Owning an America’s Swimming Pool Company franchise means the opportunity to thrive in a low-cost, high-growth business with top of the line support.
All ASP franchise owners benefit from affordable startup costs and low overhead to create a flourishing pool service company that is not only recession-resistant, but also swims laps around the competition.
No pool experience is needed to start your own pool service business with ASP, as you get full comprehensive training from day 1 with proven business coaches and a peer support network.
Become a franchise owner with America’s Swimming Pool Company today and join one of the highest performing franchises in satisfaction, expertise, and owner results!
AN AWARD-WINNING FRANCHISE – ASP
- #1 Ranked in Pool Maintenance by Entrepreneur in 2024
- Ranked #25 for Top Franchises for Veterans in 2024 by Entrepreneur
- Ranked #203 in 2025 Entrepreneur Franchise 500 List
- The top 25% of our territories generated over $1.97M in average gross revenue in 2024.
- In 2024, the average gross revenue per territory was $851,824.
The Top 6 Reasons Why America’s Swimming Pool Co. Is Right For You
- Low Initial Investment & Start Up Costs:You can get started for just $84,395 to $210,121. This includes all fees and initial expenses. Financing, discounts, and funding is available.
- Simple Turnkey Business Model: Launch your new franchise business in record time and with ease. Get started with no experience thanks to our comprehensive new owner training.
- Multiple Recurring Revenue Streams An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profits.
- A Vibrant and Growing Industry: There is a critical need for pool services with half of the $24.6 billion market being underserved. Starting now allows for massive future growth.
- Done For You Marketing Strategies: We provide an extensive marketing plan to facilitate franchise owner success. We also provide all available potential customer data for your territory.
- A Trusted Recognized Brands: As an America’s Swimming Pool Company owner, you’ll benefit from our nationwide branding and name recognition.
TRAINING AND SUPPORT
Established Franchise Model
New Owner Training and Support
Local Marketing Support
Expert Business Coaches on Staff
Largest Peer Support Network Available
Full CRM For Tracking Sales, Customers, and Appointments
✔️ Training & Support
✔️ Financing Available
✔️ Multi-Units Available
✔️ SBA Approved
✔️ Veterans Welcome
✔️ Green Franchise
IDEAL CANDIDATES
An America’s Swimming Pool Company Is Right For You If…
You want a high ROI business with excellent profit margins and growth potential.
You want to be a full-time owner, part time owner, or a semi-absentee owner!
You have a strong work ethic and are determined to achieve success in business.
You are looking for a challenge with lower risk and amazing rewards.
You are seeking a career transition and a positive lifestyle change.
HISTORY OF AMERICA’S SWIMMING POOL COMPANY
ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. We’ve earned the trust of customers and have established locations across the nation.
Be part of America’s #1 Swimming Pool Service Company with a simple path to ownership! No pool experience is required, as we provide unmatched support and world-class training.
Our extensive model has already created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, hungry owners who want nothing less than excellent returns and financial freedom.
- $5,000 discounted franchise fee for all law enforcement officer, firefighter, doctor, nurse or paramedic/emergency medical technician (“EMT”) - owned businesses. "Local Hero / First Responder's Discount"
- 30% franchise fee reduction for active duty and veterans of USA or Canada armed forces.
- We reduce the Franchise Fee by $5,000 for all minority-owned, women-owned, and LGBTQ+- owned businesses
Active duty US, CAN veterans get 30% discounted franchise fee and Additional Population Fee
“Being a successful small business with ASP was a dream come true.”Ryan
“There hasn’t been a week or a month where my business has not grown and developed and become more profitable.”Graham
“One of the biggest benefits, I think, that ASP offers as a franchise owner is their coaches… It’s something that took away a lot of the fear and is a big confidence boost, especially in the beginning.”Dave
“Starting with ASP, I had a really great team within the organization. They have a great communication plan.”Gerardo
“There was no doubt in my mind… They [ASP] give you the recipe book, follow the recipe, they are genuinely there for our best interest.”Tina & Doug
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