Love fashion? Own an Apricot Lane Boutique.
Your dream can come true!
This is the opportunity for you!

Apricot Lane

Quick Summary

Apricot Lane Boutique is the #1 women’s fashion franchise. We train our franchisees to be THE fashion destination in their local market, bringing in new styles earlier and more often than any competitor, all at reasonable prices, and ultimately win extremely loyal fans. Find out more by requesting information today!

Quick Facts

Minimum Cash Required$80,000
Total Investment$137,150
Net Worth Required$250,000
Franchise Fee$39,500
Financing AssistanceAvailable
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Available In These States:

We are currently accepting inquiries in ALL states:

Not Available In These States:

Press Releases


Apricot Lane

Imagine waking up each morning and looking forward to doing something you love and enjoy. It’s not a dream, but a possibility with Apricot Lane Boutique.

Be Happy
Our owners are happy to be doing robust business and supported by the #1 women’s fashion franchise.

Financial Requirements
Below is the typical investment to open a new store (excluding working capital). Most candidates can finance the expense of opening a new store with capital they have available in their home equity or retirement plans such as a 401k, partnering with family, friends, or business partners, or traditional bank loans.

If you want to apply for a small business loan, you will need a minimum of $75,000 in cash or liquid assets in addition to some reserve capital and collateral in order to qualify. We can refer you to preferred lenders and provide a comprehensive business plan to help you secure financing.

The typical investment includes franchise fee, construction, inventory, fixtures and all you need to open your store!

  • Franchise Fee - $39,500
  • Typical Investment (exclusive of working capital) - $150,000

Fun and Rewarding
Have you been looking for the chance to own your own business but weren’t sure how to get the support you need to succeed? We help our new owners quickly become THE “favorite place to shop” for their local customers.

A Dream Come True
We believe in making the dream of business ownership as easy and as real as possible, and our franchise allows your dream to become a reality!

From buying, merchandising, display, selling, marketing, and more, when you open your clothing store franchise with us, we make sure to do everything we can to set you up for success. When you have your very own Apricot Lane Boutique, you not only create an opportunity to live a rewarding life, but a chance for women and girls to shop together, enjoy each other’s company, and bond over shared experiences.


I consider having an Apricot Lane franchise the best of both worlds: running my own business with autonomy but also having a team of professionals that can help me as needed. I also appreciate participating in monthly conference calls where Apricot Lane franchisees can exchange and discuss ideas and opportunities.DianeHoltz , Fairfield, CT
Apricot Lane gave us the opportunity to open our own small business while having the security of an experienced corporate structure behind us. Having the Apricot Lane name opened doors for us to be able to have a premier retail location and the opportunity to include some of the top brands into our inventory. One of our favorite things about Apricot Lane is that we are able to embrace what makes us unique and we hand select every item that comes into our store. Getting to work together as a family and experiencing our hard work together, is one of the greatest feelings there is!CathyYoung , Dallas, TX
We wanted a franchise where we could be our own owners but have the support of proven professionals. This is Apricot Lane. The support we received before and during our grand opening was beyond expectations. Now that we are open, we are just a phone call away from getting awesome support in Marketing, Social Media, Store Operations and Buying. Regular scheduled calls with each of these areas keep us on track and confident in managing our franchise. We couldn’t imagine taking on this journey without this type of strong support.SherryMazzola , Strongsville, OH
You own your own business yet have the help and benefits and support of being involved in a franchise. You’re allowed to purchase the merchandise that you want to carry in your store and also that your customers want. There are always bumps along the way of having your own business, but there’s always someone there to help you along the way. Overall, being a part of Apricot Lane has been a wonderful experience in my life!JeanieAnderson , Fargo, ND
My dream, since I was a little girl, has been to run/own MY fashion boutique!! So blessed to be with such a caring and empathetic company. Words cannot describe how blessed I feel with the Apricot Lane team and the confidence that Apricot Lane gives me to propel forward!TrudyPeveto , Conroe, TX
When I decided to pursue my dream of owning a boutique, I knew I would need a great deal of help. After researching franchises, I knew Apricot Lane was the perfect match for me! The Apricot Lane franchise has prepared me every step of the way by providing thorough training in marketing, managing purchasing, and merchandising. The corporate team is AWESOME! They work very hard to make sure I am successful. I feel so fortunate to be a part of the Apricot Lane franchise!AmyLewis , Morehead City, NC
I love being part of the franchise. They offer buying tools, the vendor discounts are wonderful, we have monthly conference calls where we can share and learn about each other’s business because each store is unique and I do really enjoy being a part of that.WendyBootes , Louisville, KY
Apricot Lane has been an incredible addition to ourAnneHogsett , Independence, KS

Military & Veteran Promotions

Apricot Lane Video(s)

Video Selections

  • Apricot Lane Boutique Franchise Opportunity

  • Love fashion? Own an Apricot Lane Boutique.

  • Your dream can come true!

  • Apricot Lane in Northwoods Mall (N.Charleston, SC)

  • Diane - Apricot Lane in Fairfield, CT

  • This is the opportunity for you!

  • Apricot Lane at MAGIC

  • Fashion Forward Tuesday With Apricot Lane Wichita: Spanx Leggings

Press Releases & Awards

3/19/2021 - Retailer Spotlight: Apricot Lane Boutique
3/19/2021 - PODCAST EPISODE: Patrick Stewart, CEO, Apricot Lane Boutiques
3/19/2021 - Apricot Lane Boutique Reports 10% Growth in Year-Over-Year Brick-and-Mortar Retail Sales
1/25/2021 - Frequency is Magic at Apricot Lane Boutiques
1/25/2021 - Women-owned businesses help guide Southgate’s evolution in shifting retail world
1/25/2021 - Apricot Lane Boutique Reports 10% Growth in Year-Over-Year Brick-and-Mortar Retail Sales

Additional Info

Training & Support

Additional Investment