What our franchisees have to say about Brightway agency ownership

Quick Summary

Explore a recession-proof franchise with the unique benefit of a residual income stream. Brightway produces winning outcomes for franchisees and their customers by offering access to customized insurance solutions from a range of insurers paired with full back office and marketing support. Your ability to earn new and recurring revenue and our ability to provide all of the support you need give Brightway Agencies an advantage over other franchising opportunities.

Quick Facts

Minimum Cash Required$50,000
Franchise Fee$10,000
Financing Assistance3rd Party
Year Founded2008
Click To See Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AZ
  • AR
  • CO
  • CT
  • DE
  • DC
  • FL
  • GA
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • ME
  • MD
  • MA
  • MN
  • MS
  • MO
  • MT
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • ND
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VT
  • VA
  • WA
  • WV
  • WI
  • WY

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • AK
  • CA
  • HI
  • MI
Press Releases


Brightway Insurance

Starting your own insurance agency has never been easier

With Brightway, you have options. Whether your intent is to operate a small agency on your own or build a large retail agency with multiple sales agents, we have franchise models tailored to meet your business goals. And, you’ll have the flexibility to transition your agency as you grow.

Brightway Insurance invented the “you sell, we service” independent agency franchise model over a decade ago. While it revolutionized the industry then, we recognized that service after the sale is just one independent agency need. From the start, we help you build a business plan with a focus on profitability. Using the experiences of hundreds who have come before you, we provide insights into managing your business that net the greatest results.

More than 400 insurance experts provide initial training and ongoing support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Relations and Appointments, Licensing, Recruiting and Hiring.

Why Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 30 states and over $1 billion in annual premium. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support.  This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their business.

Few businesses are as recession-proof as the insurance industry. As an independent agent, you'll have access to a steady stream of income—no matter what's happening in the economy. 

The average gross annual revenue for the top 25% of Brightway Retail Agencies open for at least five years was $1,109,023 in 2021. Retail Agencies in their second year of operations sold an average of 524 new policies in 2021. 

Comprehensive Business Support

Brightway’s team of experts provide support in all key areas of your business:

Training: A comprehensive program that provides you with the knowledge, skills and behaviors that set you up for success at each stage of your growth. No prior insurance experience is required. All Training is provided through our learning platform, Brightway University Online, and virtually, saving you time and expense to get your operation off the ground as quickly as possible. 

Marketing & Communications: Customized marketing materials, PR support, website development & maintenance, social media content curation, plus more to help you become your community's go-to source for their insurance needs

Agency Support: A dedicated team you can turn to via phone and email with any questions you may have

Agency Development Consultants: Act as your guide to business planning to help you grow your agency

Carrier Relations & Appointments: Seek the right insurance companies for your market, making sure you always have access to a variety of carriers in your market.

Our Culture and Core Values

Our Operating Mandate is Win, Win, Win: By constantly focusing on producing a win for our customers and a win for our agency owners, Brightway wins. Creating mutually beneficial outcomes for all is the cornerstone of our financially aligned business model.

And, our decisions are guided by our Core Values:

Smart: We are resourceful, accurate and efficient

Accountable: We do it right or we make it right

Trustworthy: We act with integrity, especially when no one is looking

Ideal Candidate

Brightway's comprehensive support model empowers people from a wide variety of backgrounds to build a profitable business. Whether you have previous experience in the insurance industry or not, our Agency Growth and Development team provides a customized virtual training process to help you thrive. Ideal candidates are honest, patient and focused business professionals who place importance on building and maintaining an excellent reputation in their community. They should be goal-oriented and enjoy selling as well as have the ability to build strong, long-lasting client and referral relationships.

Each Brightway franchise is also required to have a Designated Agency Principal (DAP) with an active property/casualty insurance license in the state of your business to run day-to-day operations. This can be the franchise owner or someone else you hire.

If you’re ready to be your own boss and unlock your true earning potential, click below to learn more about Brightway!


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Brightway Insurance Video(s)

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Press Releases & Awards

9/1/2022 - International Biz Blogger Grows Business in the States - Launches Brightway, The Gomez Agency Tuesday
9/1/2022 - Covington Couple Honors Hurricane Anniversaries with New Legacy
9/1/2022 - How Brightway’s franchise model characteristics set you up for success
9/1/2022 - Prioritizing quality for customers: How two brothers achieved long-term success with Brightway
11/15/2016 - Brightway Insurance opens offices in Arizona and Georgia today
10/21/2016 - Brightway Insurance takes home Tech Innovation Award for Best Business Generating Website
10/5/2016 - Brightway Insurance reaches $425 million in written premium
10/4/2016 - Brightway Insurance climbs Franchise Times’ list of top franchises across the globe - Jacksonville-based company makes list for second consecutive year -
9/28/2016 - Brightway, The Lambert Family Agency is growing; Camber Gilleland joins insurance agency
9/23/2016 - Anne Stanford combines business acumen with insurance expertise as she opens a Brightway Insurance Agency in Jacksonville, Fla., Sept. 26
9/22/2016 - Local businessman, Gene Kropfelder, to offer superior service and value to neighbors as Owner of Brightway Insurance in Gaston County, N.C., starting Sept. 26
9/22/2016 - Passion for protecting families drives local insurance agent to become a Brightway Agency Owner
9/20/2016 - International Franchise Association Names Brightway Insurance Agency Owner, Dimitri Apostle, Franchisee of the Year 2016
9/19/2016 - Brightway Insurance selects Courtney Heidelberg to spearhead Public Relations and Communications
9/12/2016 - Brightway, The Fernandina Beach Agency, and Tarzia Family help keep community active with financial gift to 8 Flags Playscapes
9/8/2016 - Brightway, Riverside expands; Jacksonville-based insurance agency names Adam Plante to its roster of all-star Agents
9/2/2016 - Brightway, Preston Trail welcomes new Agents Amanda Estrada and Temeji Wyatt-Crawford to insurance agency
8/31/2016 - Personal insurance experience drives local businessman to offer neighbors a better experience
8/29/2016 - Brightway, The Erwin-Pownall Agency opens in Sanford today - New, local business offers more choice in insurance brands than any other agency -
8/18/2016 - Brightway Insurance named to Inc. 5000 nine years in a row
8/18/2016 - Brightway Insurance celebrates eighth anniversary
8/16/2016 - Brightway Insurance named an Insurance Journal Top 20 Agency Partnership for the third year in a row
8/10/2016 - Joe Palka joins Brightway, The Strum & Hite Agency as Producer
7/28/2016 - Brightway, The Lambert Family Agency Opens in Muskegon
7/28/2016 - Brightway Insurance recognized for size, growth

Additional Info

Training & Support

Additional Investment