Brightway Insurance

Quick Summary

Brightway Insurance invented the “you sell, we service” independent agency franchise model over a decade ago. While it revolutionized the industry then, we recognized that service after the sale is just one independent agency need. We’ve since perfected the only comprehensive independent agency system recognized by Forbes as the #1 Franchise to Buy

Quick Facts

Minimum Cash Required$20,000 – $20,000
Total Investment$115,000 – $181,000
Financing Assistance3rd Party
Click To See Quick Facts

Available In These States:

We are currently accepting inquiries in ALL states:

Not Available In These States:

Press Releases


Brightway Insurance

Brightway Insurance invented the “you sell, we service” independent agency franchise model over a decade ago.
While it revolutionized the industry then, we recognized that service after the sale is just one independent agency need.
We’ve since perfected the only comprehensive independent agency system that:
  • Is recognized by Forbes as the #1 Franchise to Buy in the U.S.
  • Has grown to $400 million in written premium, making it the seventh largest privately held Personal Lines agency in the country
  • Is led by proven property/casualty industry executives
The bottom line?
Virtually any company can say they provide customer service.
Only Brightway works with Agency Owners as business partners, helping with financial modeling, building pro formas, and helping to understand payback on a variety of investments in the business.
And, only Brightway provides:
  • An Accounting team that verifies payments, delivering accurate commissions, along with tools Agency Owners use to pay producers, twice a month
  • A team of Distribution Consultants who help attract, hire and retain Producers, consult on growth strategies, and help Agency Owners build—and achieve—annual financial plans
  • IT professionals who specify and customize systems that make doing business easier and more efficient, then negotiate the lowest possible price point and pass on 100% of the savings 
  • Marketing professionals who undertake ongoing campaigns to drive business to Agency Owners’ doors, keep their customers in-the-know, provide a turnkey Marketing  Resource Center and fulfill all ongoing needs
There are many reasons why people all over the country want to own a Brightway Agency.
The likelihood that a franchisee’s investment will succeed over time
Brightway Agency Owners succeed because:
  • They have the widest selection of insurance companies to offer their customers. “Captive” agents (State Farm, Allstate) generally sell insurance for just one company. The average independent agent sells X.X companies. The average Brightway agency has access to 76 companies
  • The programs and processes we use are developed and executed by a Leadership Team with an average of 30 years’ experience leading national U.S. financial services companies—we know what works and why
  • Our system gives agents the tools to outsell others two-to-one*
The quality of the franchise system and the level of sufficient transparency of unit-level performance
  • We are very proud of our agencies’ results. Here is the average annual pre-tax profit of agencies in the Brightway system.**
  • An average-performing agency in the system:   $223,995
  • A top 25% performing agency in the system:   $471,145
  • Our top-performing agency:     $1,318,963
A franchisor’s long-term commitment and ability to support their franchisee
Our Agency Owners enjoy a higher rate of return on their investment, in part, because their ongoing operating costs are lower (we use our buying power to negotiate deep discounts and pass 100% of those savings on; no mark ups in pass-through costs) and they’re able to fill more consumers’ insurance needs with their broad selection of markets
Brightway has been named:
  • The No. 1 Franchise to Buy in the company’s investment category, Forbes, 2015
  • Inc. 5000: One of the Fastest Growing Privately Held Companies in the Country,  Inc. Magazine, 2008, 2009, 2010, 2012, 2013, 2014, 2015
  • Franchise Gator Top 100 and Fastest Growing Company, 2015 and 2016
  • Franchise 500, Entrepreneur Magazine 2014, 2015, 2016
  • The No. 1 Insurance Franchise in the country, Entrepreneur Magazine, 2013
  • A Top 50 Franchise based on Franchisee satisfaction, Franchise Business Review, 2012, 2013

*As referenced in Item 19 of Brightway’s Franchise Disclosure Document. Claim is made based on comparing the New Business premiums of the 42 Brightway producers from 15 Brightway agencies with a tenure of 4-5 years as of 12/31/13 (who are predominately located in Florida), to the New Business premiums of national Personal Lines producers from the top (approximately) 250 insurance agencies with a tenure of 4-5 years as of 12/31/13 across the U.S., as reported by the Independent Agents and Brokers Association (IIABA) 2013 Best Practices Study. The measurement period is the 2013 calendar year, and the IIABA Study showed that Brightway agents sell an average of $598,020/year in New Business premiums vs. the Independent Agents chosen for the IIABA Best Practices study, who sell an average of $264,504/year in New Business premiums.  Of the 42 Brightway producers, 12 producers, or 29%, exceeded the average New Business premiums set forth in the preceding sentence. Actual results may vary.

 **As referenced in Item 19 of Brightway’s Franchise Disclosure Document. The figures above reflect the annual Gross Revenue earned by “tenured” Brightway agencies during any one calendar year between 2010 and 2014. “Tenured” means that the agency was open for at least five years as of the calendar year in which Gross Revenue was calculated. Please note that Gross Revenue already incorporates the percentage of commissions that are retained by Brightway as a royalty -- in other words, the royalty owed to Brightway has already been deducted before arriving at the Gross Revenue figures set forth above.  In Item 19, the data is presented in terms of “Offices”, and each Office represents performance data during one calendar year (2010, 2011, 2012, 2013, or 2014) for one Brightway agency. Of the 98 tenured Offices, 18 Offices, or 18%, exceeded the average Gross Revenue of $465,205. Of the 22 tenured Offices that comprised the top 25% (in terms of Gross Revenue), 5 Offices, or 23%, exceeded the top 25% average Gross Revenue of $894,810. Actual results may vary.


Military & Veteran Promotions

Brightway Insurance Video(s)

Video Selections

  • Brightway Insurance Agency Opportunity

Press Releases & Awards

11/15/2016 - Brightway Insurance opens offices in Arizona and Georgia today
10/21/2016 - Brightway Insurance takes home Tech Innovation Award for Best Business Generating Website
10/5/2016 - Brightway Insurance reaches $425 million in written premium
10/4/2016 - Brightway Insurance climbs Franchise Times’ list of top franchises across the globe - Jacksonville-based company makes list for second consecutive year -
9/28/2016 - Brightway, The Lambert Family Agency is growing; Camber Gilleland joins insurance agency
9/23/2016 - Anne Stanford combines business acumen with insurance expertise as she opens a Brightway Insurance Agency in Jacksonville, Fla., Sept. 26
9/22/2016 - Local businessman, Gene Kropfelder, to offer superior service and value to neighbors as Owner of Brightway Insurance in Gaston County, N.C., starting Sept. 26
9/22/2016 - Passion for protecting families drives local insurance agent to become a Brightway Agency Owner
9/20/2016 - International Franchise Association Names Brightway Insurance Agency Owner, Dimitri Apostle, Franchisee of the Year 2016
9/19/2016 - Brightway Insurance selects Courtney Heidelberg to spearhead Public Relations and Communications
9/12/2016 - Brightway, The Fernandina Beach Agency, and Tarzia Family help keep community active with financial gift to 8 Flags Playscapes
9/8/2016 - Brightway, Riverside expands; Jacksonville-based insurance agency names Adam Plante to its roster of all-star Agents
9/2/2016 - Brightway, Preston Trail welcomes new Agents Amanda Estrada and Temeji Wyatt-Crawford to insurance agency
8/31/2016 - Personal insurance experience drives local businessman to offer neighbors a better experience
8/29/2016 - Brightway, The Erwin-Pownall Agency opens in Sanford today - New, local business offers more choice in insurance brands than any other agency -
8/18/2016 - Brightway Insurance named to Inc. 5000 nine years in a row
8/18/2016 - Brightway Insurance celebrates eighth anniversary
8/16/2016 - Brightway Insurance named an Insurance Journal Top 20 Agency Partnership for the third year in a row
8/10/2016 - Joe Palka joins Brightway, The Strum & Hite Agency as Producer
7/28/2016 - Brightway, The Lambert Family Agency Opens in Muskegon
7/28/2016 - Brightway Insurance recognized for size, growth
7/25/2016 - Brightway, The Lambert Family Agency Opens in Muskegon
6/15/2016 - Local Brightway Agency Owner continues humanitarian efforts
6/9/2016 - Brightway Insurance named Largest Agency in Northeast Florida 5 years running
5/26/2016 - Brightway Insurance Named a Bond’s Top 100 Franchise by World Franchising Four Years Running

Additional Info

Training & Support

Additional Investment