British Swim School

Quick Summary

British Swim School is dedicated to ensuring that everyone has the opportunity to become a safe and happy swimmer. With no pool build out costs required, it is a low investment model & exceptional opportunity to provide a service that will never go out of style and won't be replaced by technology. Start making a difference today in your community!

Quick Facts

Minimum Cash Required$100,000
Total Investment$93,700 – $125,850
Net Worth Required$150,000
Franchise Fee$39,500 – $59,500
Financing Assistance3rd Party
Year Founded1981
# of Existing Units70
Franchising Since2011
Training & SupportYes
Home Office LocationVirginia Beach, VA
Military/Veteran PromotionYes
Click To See Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AK
  • AZ
  • AR
  • CA
  • CO
  • CT
  • DE
  • DC
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • ME
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • MT
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • ND
  • OH
  • OK
  • OR
  • PA
  • RI
  • SC
  • SD
  • TN
  • TX
  • UT
  • VT
  • VA
  • WV
  • WI
  • WY

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • WA

International Availability:

Accepting In These Countries:
  • United States
  • Canada
Military & Veteran
Press Releases


British Swim School

COVID-19 Support
Let's face it: COVID-19 has disrupted practically everything about our lives, both personally and professionally. What has this meant for British Swim School? It’s meant that we’ve amplified our high-touch support model even further, working daily with our franchisees to support them through their temporary closures, to help them navigate how to re-open safely, and to provide financial support to ensure the long-term success of their businesses. 

And we have every confidence that our brand is emerging stronger than ever before. Why is that? Accidental drowning is a public health crisis in its own right, and parents recognize how important it is that their children learn to swim. This is especially critical in the current COVID-19 environment, as more families have been spending time at home and outside and swimming and pool exposure is high. The necessity for a focus on water safety has fueled our owners’ ability to rebound strongly and will continue to do so as we move beyond this pandemic as a British Swim School community.

Make a Living Saving Lives
Sure, it’s great to have a business with an impressive bottom line, but that’s not the only reason we exist. With a well-earned reputation including being named in the top half of Entrepreneur's 2020 Franchise 500 list, it's no wonder the mission-based brand is growing quickly across North America.

Learning to swim is an essential life skill that every child should know, but it's about more than just mastering the perfect swim stroke; it's about teaching water safety and survival techniques to combat the many lives lost to drowning. For 40 years British Swim School has taught all ages, from infants to adults, how to swim and be safe in the water through unique and highly effective teaching methods that are a recognized trademark of the brand.

British Swim School provides an exceptional business opportunity providing a service that will never go out of style – and with a strong focus on people, cannot be replaced by technology. 

Some of the most compelling aspects of this opportunity include:

Not Just A Service, A Life Skill
Learning to be safe in the water is not just another kid’s activity; it’s a life skill every person should know and a service British Swim School owners feel proud to provide and promote.  Our small class sizes combined with the quality of our curriculum developed over 40 years of teaching makes us a natural leader in the space.

Low Investment and Fast Start Up
Recently named #38 on Entrepreneur’s Top Franchises Under $150k, British Swim School provides a great opportunity at an investment much lower than other swim schools. By leveraging underutilized pools within existing fitness centers, hotels and community platforms, you can bypass the stress and financial burden of commercial pool construction. Furthermore, no build out means you can get started faster. Scale your business by adding pools as the demand necessitates – no need for planning around a lengthy construction timeline. Bring on the students!

Full Training and Support
You don’t have to have an aquatics background to be a franchisee; in fact, most don’t. As a franchise owner, you never have to get wet or teach a lesson (unless you want to). We provide all the training and support to get you up and running, from finding pools to recruiting students, and the support doesn’t stop there. Through business coaching and ongoing training, we’re working together through the life of your business.

Experienced Leadership
The British Swim School team is comprised of support staff with over 80 years of experience across marketing, operations and aquatics, dedicated to helping you grow your business. The brand is backed by reputable multi-brand franchisor Buzz Franchise Brands, which provides another layer of leadership and expertise in the franchising space. 

If you’re ready to start making a difference in your community, reach out to learn more and secure your territory today!


The marketing team and franchise support staff provided endless assistance with EVERY aspect of pausing and restarting my business. Despite being a smaller independent company, I was able to effectively navigate these uncharted times and interact with my customers and business partners with knowledge and confidence. Stu Gelbord , British Swim School of Greater Philadelphia
“What I like most about the opportunity to become an owner and own a location is the opportunity to grow. You can take a small model and grow it into something extreme, something you only dream about.”Cassie Prochilo , Franchise Owner
“What I like best about the business model is [the] small initial investment. [It’s] a very low risk to get started, versus going out and spending a million dollars to build a pool.”Becky Grindle , Franchise Owner
"British Swim School has been a great opportunity coming from a corporate background and going into a business that allows me to have flexibility but also have an impact on the lives of so many children." Angelica Monroy , Franchise Owner

Military & Veteran Promotions

British Swim School appreciates the service and contributions of our veterans and is proud to be a five star member of the VetFran program. If you qualify to participate in this program, you may be eligible for a discount of $8,000 off of the initial franchise fee for the first British Swim School franchise. Please contact us to discuss your potential fit with this program and how we can assist you in launching a British Swim School franchise.

British Swim School Video(s)

Video Selections

  • British Swim School Cares Campaign

  • British Swim School COVID update

  • The Country's Leading Swim School

  • British Swim School - Cassie Prochilo

  • British Swim School - Becky Grindle

  • Bonnie Alcid, British Swim School Owner - Gaithersburg, MD

Press Releases & Awards

1/28/2021 - Ranked A Top Franchise In Entrepreneur’s Franchise 500®
6/17/2020 - British Swim School Awards New Territories in Norfolk and Virginia Beach
2/6/2020 - A Worcester mom is determined to give premature babies a fighting chance though swimming.
2/6/2020 - British Swim School opens new locations in Pensacola and Fort Walton Beach
2/6/2020 - British Swim School Ranked A Top Franchise in Entrepreneur's Highly Competitive 41st Annual Franchise 500

Additional Info

Training & Support

Additional Investment