MBM Golf Lab

Bring MBM Golf Lab to Your Market

MBM Golf Lab is a new kind of golf business built around where golf instruction is going. As golfers gain access to increasingly sophisticated swing data, simulator technology and artificial intelligence, there is a growing need for a personalized system that turns all of that information into measurable improvement.

MBM Golf Lab brings technology and personalized coaching together in a premium, private performance environment. Rather than operating as a traditional driving range, golf store or indoor simulator business, MBM Golf Lab is designed as a performance laboratory where golfers can better understand their swing and work toward improving their game faster.

A Different Approach to Golf Improvement

At the heart of the MBM Golf Lab experience is the combination of cutting-edge simulator technology, AI-driven analysis and personalized coaching. This approach gives golfers an opportunity to go beyond simply collecting swing data. The MBM Golf Lab system is designed to help golfers understand that information and use it as part of a focused improvement process.

With an estimated 48.1 million Americans playing golf each year, MBM Golf Lab is positioned to serve a significant market of golfers interested in improving their performance. The concept uses a focused footprint and a low-overhead operating plan rather than the facilities and complexity associated with a traditional golf operation.

Who Is the Ideal MBM Golf Lab Owner?

The ideal MBM Golf Lab owner is passionate about golf and enjoys working with people, developing relationships and helping golfers improve. Owners do not need to be PGA professionals or traditional golf instructors to bring the MBM Golf Lab concept to their markets.

The goal of the business is straightforward: help golfers get better while building a business centered on the future of golf instruction.

Systems, Technology and Support

MBM Golf Lab owners receive access to the systems, technology, brand and support needed to introduce the MBM experience in their local markets. The licensing program includes the MBM Golf Lab business model and a low-overhead operating plan, along with resources designed to support both the launch and ongoing operation of the business.

Owners receive a step-by-step marketing plan and a professional website equipped with tracking and analytics. Templates are also provided for online scheduling as well as customer data and performance tracking, helping owners create a structured experience for golfers while managing important aspects of their operation.

Training includes a two-day owner program in Denver. Following initial training, MBM Golf Lab provides ongoing operational and marketing support to help owners implement the concept in their markets.

Bring the Lab to Your Market

MBM Golf Lab is looking for the right people in the right markets to build businesses around a technology-driven approach to golf improvement. For entrepreneurs who are passionate about golf and interested in the evolution of golf instruction, MBM Golf Lab offers the opportunity to bring a distinctive performance-focused experience to local golfers.

Get in the Lab.