Piaggio Group Americas - Franchise
Quick Summary
Are you an experienced entrepreneur willing to open a scooter/motorcycle dealership? We are looking for new dealers for open areas in major metropolitan cities in the country. Our mission is to create a dealer network capable of providing Piaggio Group customers with a superior experience in sales, service and support of our products.
*Please contact "Piaggio Group Americas" to confirm the accuracy of any information provided on this page.
Piaggio Group Americas
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $200,000 | |
| Year Founded | 1998 | |
| Training & Support | Yes |
Available In These States:
- Overview
Piaggio Group Americas - Franchise
THE PIAGGIO GROUP
The Piaggio Group is the largest European manufacturer of two-wheeled motor vehicles and one of the world's leaders in its sector. The Group is also a major international player in the 3 and 4 wheeler commercial vehicle market.
Established in 1884 by Rinaldo Piaggio, since 2003 the Piaggio Group is controlled by Immsi S.p.A., an industrial holding listed on the Italian stock exchange and headed by Chairman Roberto Colaninno.
The Piaggio Group has been listed on the Italian stock exchange since 2006.
PIAGGIO GROUP PRODUCT RANGE INCLUDES
- 2W - Scooters, motorcycles and mopeds from 50 to 1,400 cc marketed under a wide brand portfolio including: Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands.
- 3-4W - The Group also operates in the three- and four-wheel light transport sector with its Ape, Porter and Quargo (Ape Truck) ranges of commercial vehicles.
BRAND PORTFOLIO
The Piaggio Group brand portfolio contains some of the most distinguished and historic names in the two-wheeler industry, from Gilera (founded in 1909) and Moto Guzzi (founded in 1921) to Aprilia (founded in 1945) which in just over twenty years has established itself as the most successful Italian and European vehicle manufacturer in the world motorcycling championships) and Vespa, the extraordinary two-wheeler that has come to be regarded as “the” scooter, which, with more than 17 million vehicles produced since 1946, is an incredibly longlived market success as well as one of the best known icons of Italian style and technology in the world.
PIAGGIO GROUP AMERICAS: SCOOTER BRANDS
Piaggio
- Offers a complete range of original, creative, and intelligent solutions for metropolitan mobility.
- Leader in the light mobility sector in Europe, and the USA.
- Expression of a unique and distinctive lifestyle.
Vespa
- Icon for mobility on two wheels in the world.
- Huge equity and a set of deeply-felt values that are linked to the Italian spirit, "joie de vivre", and an appreciation of beauty.
- In Europe as much as in Asia, via the Americas, Vespa is a byword for exclusive scooter, "Made in Italy".
Aprilia
- The highest level of technology and security features available on a scooter. Since its launch, it's the scooter that Aprilia Racing Team has used extensively at trails and races to get around quickly between pit and paddock.
- Point of reference in the motorcycling world for the development of the most important technological, and stylistic innovations.
- Domination in racing: won an astonishing 54 world titles, 38 of which in MotoGP.
Moto Guzzi
- Mandello del Lario unique factory since 1921.
- Significant role in Italy's motorcycling history. Rich racing history, and industry innovations, including - the first motorcycle center-stand, use of a wind tunnel, and eight-cylinder engine.
- Known for its Air-cooled 90 degree V-twin engines.
Thank you for your interest in becoming a Piaggio Group dealer. Our mission is to create a dealer network capable of providing Piaggio Group customers with a superior experience in sales, service and support.
Our market representation strategy is to partner with qualified dealer candidates located in selected markets that are currently under-served by our existing dealer network. Each authorized Piaggio dealer operates under a motor vehicle dealership sales and service agreement with Piaggio Group Americas Inc. to retail the world’s finest motorcycles and motor scooters and accessories available today.
SELECTION CRITERIA
There are several important qualifying factors to be considered for a new dealership, including management, capital and facility. Each new dealer applicant must possess a strong passion for our Products, a business background, financial capability and a desire to establish a dealership in a location that is highly ranked in our market studies.
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