R Taco - Franchise
Quick Summary
This is a superb opportunity to grow with R Taco, who has partnered with Buffalo Wild Wings, to roll its genuine Mexican street-style taco concept out across the nation. R Taco (Rusty Taco) is a distinctive fast-casual taco concept, featuring a variety of affordable, tasty tacos served in a lively and welcoming environment.
*Please contact "R Taco" to confirm the accuracy of any information provided on this page.
R Taco
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $250,000 |
Available In These States:
- IA
- KS
- MO
- NE
- OK
- TX
- Overview
R Taco - Franchise
R Taco (Rusty Taco) is a distinctive fast-casual taco concept, featuring a variety of affordable, tasty tacos served in a lively and welcoming environment. Each taco is hand-made fresh in our open kitchen, using ingredients made from scratch. The result is authentic Mexican street-style tacos that are both traditional and inventive, each with a unique flavor and personality. Warm chips, house-made salsas, craft beers and no-frills margaritas round out the experience.
“The genius of the place is how it has adapted Mexico’s petite cilantro and onion-garnished street tacos for gringo palates without diluting too much of the food’s old-school charm and flavor." – The Eatery
The original name “Rusty Taco” comes from our founder, Rusty Fenton who, along with his partner Steve Dunn, opened the first Rusty Taco in a converted gas station on Greenville Avenue in Dallas, TX in 2010. Rusty was passionate about food, especially tacos, and he finally made his dream come true when he opened a shop that offered freshly-made authentic and creative Mexican street-style tacos.
The dream got better when customers flocked to Rusty Taco and returned again and again. More shops soon followed, as well as a new shortened name, R Taco.
This is a superb opportunity to grow with R Taco, who has partnered with Buffalo Wild Wings, to roll its genuine Mexican street-style taco concept out across the nation. R Taco (Rusty Taco) is a distinctive fast-casual taco concept, featuring a variety of affordable, tasty tacos served in a lively and welcoming environment.
Minimum 3-store development opportunity
R Taco is growing fast and is seeking franchise partners to develop 3 store multi-unit R Taco shops in their own exclusive territories across the United States. Full training of R Taco's business model and operations will be provided along with support and guidance as suitable locations are identified.
Key benefits for franchise owners:
- Demand for tacos is swelling because it's a fast, inexpensive meal with quality ingredients.
- Menu board concepts involve low labor costs and good food value.
- R Taco is a smart choice in the current economy because it attracts diners across all income brackets.
"Thank you for considering R Taco. What began as a simple, family-operated taco stand has now quickly blossomed into a leading fast casual restaurant concept. Validated by our lines of happy customers and peers, our goal is to find the right franchisees who sincerely believe in the R Taco concept and vision." - Rusty Fenton, Founder
**Dallas/Fort Worth Metro Markets have no available franchise opportunities at this time.
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