The Plunge House - Franchise

The Plunge House is an innovative wellness franchise that delivers guided cold plunge experiences in a boutique, spa-like setting. With a strong focus on recovery, mental clarity, and community connection, The Plunge House provides a modern and accessible approach to cold water therapy—a practice rooted in ancient health rituals and now embraced by elite athletes, high performers, and everyday wellness seekers.

About The Plunge House

Founded on the idea that meaningful change begins with intentional daily practices, The Plunge House offers a structured, consistent cold plunge experience designed to support physical recovery, emotional regulation, and mental resilience. Unlike traditional spas or DIY plunge setups, this concept integrates music, breathwork, and a supportive group environment to deliver a powerful transformation in just 11 minutes a day.

How It Works

• Members schedule daily or weekly cold plunge sessions through a user-friendly app
• Each session includes guided breathing techniques and curated music
• State-of-the-art, filtered plunge tubs maintain optimal temperatures for recovery
• Facilities are minimal, clean, and designed for low overhead and high member throughput

What Sets The Plunge House Apart

• Community-driven: Group plunges create accountability and camaraderie
• Mission-based: Focused on helping people feel better, faster
• Efficient operations: No need for high staffing levels or complex equipment
• Flexible footprint: Locations can operate in compact retail or wellness spaces
• Daily use model: Encourages repeat visits and strong member retention

Why Cold Plunging?

Cold water immersion has become one of the fastest-growing wellness trends due to its wide-ranging benefits. Backed by science and testimonials from high performers and health experts, regular cold plunging has been linked to:

• Reduced inflammation and muscle soreness
• Increased dopamine and mental focus
• Improved sleep quality and energy
• Boosted immune function
• Decreased symptoms of anxiety and depression

The Plunge House delivers all of this in a safe, structured, and supportive setting—removing the barriers to entry for people curious about cold therapy.

Who We're Looking For

Plunge House franchisees are health-conscious, community-minded individuals who want to bring a meaningful and innovative wellness concept to their local area. No prior experience in fitness or health is required—just a passion for helping others and a drive to run a purpose-led business.

Training and Ongoing Support

Franchisees receive full onboarding support including site selection, studio build-out, and operations training. The corporate team offers continued assistance through marketing support, business coaching, and access to a proven system designed for operational ease and member satisfaction.

Join a Movement

The Plunge House is more than a franchise—it's a wellness movement. This is your chance to be at the forefront of a rapidly expanding industry while building a business that changes lives, one plunge at a time.