The Concrete Protector - Business Opportunity
Quick Summary
Turn ordinary concrete into floors that look like marble, granite, flagstone, or wood. The Concrete Protector has spent 20 years training people to do this work, and most of them arrived with no contracting background at all. Our contractors average $3,000 per job. You get free hands-on training, a business development guide assigned to your company, and an available marketing team to help you get work, and financing to get started. Most people leave class ready to bid their first floor.
The Concrete Protector
Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $10,000 | |
| Net Worth Required | $10,000 | |
| Total Investment | $10,000 - $100,000 | |
| Financing Assistance | Available | |
| Year Founded | 2008 | |
| # of Existing Units | 300 | |
| Franchising Since | 2008 | |
| Training & Support | Yes | |
| Home Office Location | Lima, OH |
Available In These States:
- IN
- KY
- MI
- OH
- PA
- Overview
- Testimonials
- Video
The Concrete Protector - Business Opportunity
A business built on a product people already want
Decorative coatings resurface concrete a customer already owns. A cracked pool deck becomes flagstone. A gray garage becomes a mancave. A worn commercial floor becomes a seamless surface that passes inspection. The customer pays far less than replacement and gets a floor that lasts decades, which is why the work sells.Our systems carry national brand names and national advertising behind them. GraniFlex, Metallic Marble, and Rustic Concrete Wood have been marketed for years in home shows, trade publications, and search results, so homeowners and facility managers arrive already knowing what they want. You are opening a business where demand already exists.
Average job size runs about $3,000, and the addressable work sits on every street. Garages, patios, basements, driveways, warehouses, kennels, retail floors, hangars, schools, and commercial kitchens all sit on concrete.
Who we are
Joe Quick built a coatings business over 20 years ago and learned estimating, marketing, and cash flow the expensive way. He then built The Concrete Protector so other owners would not have to. We manufacture the coating systems, we build the equipment, and we provide the training. Nearly 4,000 people have come through our program. Our core focus is simple: we help contractors grow incredible businesses.
What you get
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Free hands-on training in Ohio. Two and three-day classes run every month at our facility. You work with the actual systems under instructors who have installed them for decades, and you leave with finished sample boards you can sell from the week you get home. Advanced classes follow as your company grows.
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A business development guide. After class we assign your company a guide whose full-time job is your growth. They help you plan equipment purchases, price and estimate work, structure the company, and build toward the income number you give us.
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A marketing program built for your market. Our in-house team has marketed this specific trade for over a decade. They build your website, run your search and social advertising, handle SEO and direct mail, and produce the video and printed material you sell with.
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Equipment that pays for itself. We manufacture Warrior grinders and supply everything else a crew needs, with rental available while you scale.
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Financing available. Equipment and startup packages can be financed, so capital is not the thing that keeps you from starting.
Speed to market
Two pieces decide how fast a new owner starts earning: equipment on the ground and marketing in the field. We handle both. Your package ships, your campaigns launch, and your guide works your first estimates with you. Most owners are quoting work within weeks of leaving class.
Who does well here
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People who will follow a proven process instead of inventing one.
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People who enjoy talking to homeowners and business owners, or are willing to learn.
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People who care about the quality of what they leave behind.
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People who want to own a company rather than own a job.
You own it
This is your company. You keep what you earn and you build equity in a name you choose. We grow when you grow, because you buy your products from us. Your success is our success, and we have organized the entire company around that one idea.
When I attended my first training over seven years ago, I knew nothing about concrete except that I walked on it daily. Fast forward to today, and we're transforming concrete into stunning, polished, coated, and waterproofed surfaces that our customers absolutely love.This transformation wouldn't have been possible without The Concrete Protector team. They've gone above and beyond to provide the products, answers, and support we've needed at every step. From spec sheets to solving unique job challenges, their commitment to our success is unmatched.We're so grateful for everything The Concrete Protector team has done to help us grow our business!Dennis Olsen
This was my second time at training, and coming back was worth it. The second time through, you pick up the finer details you missed the first time.The best part isn't just the curriculum. It's the knowledge in the room. The breakout sessions, the conversations over lunch, the talks that keep going after hours. Everybody here is generous with their time, and they bring a depth of experience that helps a lot when you're getting into this business.I first heard about The Concrete Protector when I was trying to get my hands on Sani-Tred products. They were acquiring Sani-Tred at the time, so I found myself in Ohio at training to get access to that line.Where I am, west of Philadelphia, we have a high water table and serious basement waterproofing problems. People around here turn to solutions that fail. SanTread is the only thing I've ever found that completely waterproofs a basement in our area. No callbacks. Situations that nobody could fix are getting fixed. That's why I went after PermaFlex and the whole Sani-Tred line, and we use it constantly.If you're evaluating whether to come to this training, stop evaluating and come. There are products here you can't get anywhere else in the world. Once you see them and get your hands on them, you'll understand the value. Stop procrastinating and get to The Concrete Protector training.Dan Clune
I've been doing this eight years, and this is my third training. I don't come for the curriculum anymore. I come because Joe keeps advancing things and I want to stay in the loop on the new products. I started with one thing, a stamped overlay, and that's all I thought I'd ever do. It opened the door to everything else.But the real reason I'm here is the support. A contractor called me needing a 33,000 square foot ESD floor down in a week. I said yes, then called Joe and asked him what ESD was. The material takes three weeks to get. He found the primer, had someone drive across Ohio to pick it up, then loaded his wife and two kids in his truck and drove it to Massachusetts himself. We met them at two in the morning and finished a $135,000 job that Saturday. He even booked our hotel rooms on his own credit card while we were laying material. Nobody else in this industry does that, and I've got ten more stories like it.Paul W
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