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When the founder was young and creative her grandmother taught her to sew and she started making her own mattresses. She began selling them at farmer’s markets and would transport them there on public transit as she was/is ecologically minded. When she was 19 she bought a house on Burnside with a storefront which would be the first retail store for 15 years. The next location was at NE Broadway and NE 20th which housed the business for 10 years. When that building sold, the business moved to its current location at NE 7th and NE Broadway where sales tripled because of the great location. Around the time of this move, the Manufacturing piece was established in NW Portland with machinery that the owner had moved from Seattle and installed in an ideal warehouse location when it remains today.Competitive OverviewThere is little competition in the Portland area for retail sales and no competition on the manufacturing side for hundreds of miles. Potential Growth:Expand wholesale in Portland and on internet. Improve and monetize the websites. Expand the business into another niche market such as wool insulation. Increase prices which have not been raised for 2 years. Create and implement a consistent marketing strategy to bring in new customers.
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