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Wednesday, Dec 14, 2022
Pet Wants Wraps Up 2022 With 20 New Units Added and a 30% Increase in Systemwide Revenue
The national provider of fresh pet food had another impressive year during which it launched its pet grooming services, welcomed a new brand president, held its first in-person conference since 2019 and more.
Pet Wants, the only national provider of pet food freshly delivered to customers, has established itself as a one-of-a-kind brand in the booming pet food market. With an unparalleled offering, Pet Wants aims to improve the nutrition, health, vitality and well-being of pets throughout North America. Now, more and more savvy entrepreneurs are joining the Pet Wants’ network as franchisees recognize the strength of the brand’s innovative business model, unique consumer offering and simplified operations. Pet Wants is wrapping up 2022 with 20 new franchise units signed and an impressive 30% increase in systemwide revenue.
To encourage healthy growth, the brand is also building out its leadership team, with DeNita Carani joining as brand President. Carani has had a long and fruitful career in the franchising industry, both as a franchisee and a franchisor. Most recently, she served as the senior director of operations for the in-home childcare franchise, Jovie (formerly known as College Nannies + Sitters). Before that, she owned the brand’s first franchise in Atlanta for 10 years. Carani also built a startup business in the medical alert space from the ground up.
“Overall, it has been a very strong growth year for existing franchisees as we’ve been able to increase systemwide sales by 30% by adding less than 20 new franchisees,” said Carani. “It is really thanks to our franchise owners, who focus on educating pet owners in their community on health and wellness and nutrition. The more that we educate the pet parent on the things that make Pet Wants so good for their furry family members, the more our sales grow.”
The value of the pet industry in the U.S. will reach over $109 billion by the end of 2022 as consumers shift towards a more health-conscious lifestyle. Over the past decade, the amount of money Americans spend on pets has more than doubled, and pet food and treats make up the biggest portion of the national pet food market at $42 billion annually. With Pet Wants, pet owners get all the benefits of fresh, nutrient-dense food and the convenience of home delivery — without any of the hassles.
To further build out this offering, 2022 also saw Pet Wants launch grooming services, which create an additional revenue stream for franchise owners and is set to grow the business significantly next year. “Grooming services are going to really launch some franchise owners into a whole new level of connection in the community and profitability,” said Carani.
This year, the Pet Wants team also announced that it is shifting its business model into a more scalable retail model that starts mobile and builds to a full-blown retail pet store more affordably. Pet Wants franchise owners will now begin with a mobile or event-based business and focus on acquiring subscription delivery customers and building connections with local pet parents in their first year. At the end of their first year, franchisees will add the launch of their retail pet store and grooming center that sells Pet Wants food, custom chews and treats, as well as supplements. This allows franchise owners to take advantage of dual revenue streams once they open their brick-and-mortar store: retail sales (both in-person and online through the brand’s eCommerce platform) and grooming services.
Clearly, there was a lot to celebrate this year, and the Pet Wants family had an opportunity to do so together at the brand’s first in-person national conference since the COVID-19 pandemic. “Our conference is a great way to focus on education and sharing best practices across the system,” said Carani. “Everyone was very excited to get together, and we are looking forward to more conferences in the future.”
Now, Carani says the brand anticipates adding 35 to 40 new franchise owners next year, meaning the time has never been better for entrepreneurs to leverage the support of Pet Wants’ proven brand and scalable business model to achieve their entrepreneurial dreams.
“We will continue to target markets where we need additional distribution or new markets where we would like to introduce our products or services,” said Carani. “We are also looking to further build out the support team and add new resources in technology and marketing. We are very proud of the growth we’ve seen this year, but we want to make sure to continue to prioritize our franchisees’ success so we can be sure to grow the right way.”
Pet Wants is seeking qualified, passionate franchisees in markets across the U.S., starting with Texas, Florida, Utah, California and the Pacific Northwest.
ABOUT PET WANTS:
Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States.
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