Press Release

​As PuroClean enters its 25th year, the conversation around franchising is shifting. In many systems, "growth" is a synonym for "unit count,” but for a brand to scale sustainably past the 500-location mark, as PuroClean has recently done, the focus must pivot from the quantity of signings to the quality of the Franchise Owner experience.

​At PuroClean, scaling isn’t just about opening doors; it’s about ensuring that the Franchise Owners behind those doors have the support and infrastructure to build a long-term asset.

​Unit Health Over Rapid Expansion
​Made possible by the private ownership under Mark W. Davis and Frank Torre, PuroClean prioritizes unit health over sheer volume and protects the interest of every individual in the network. When the existing footprint is thriving, growth happens organically. In fact, over the past two years, nearly 20% of PuroClean’s new unit growth has come from existing Franchise Owners choosing to expand. Today, 44% of PuroClean’s Franchise Owners operate multiple units, successfully utilizing the franchise model at scale.

​Infrastructure Built for Responsiveness
​Property damage restoration is a time sensitive industry. Whether it’s a flooded basement or a large-scale commercial loss, PuroClean Franchise Owners operate in high-stakes environments where real-time decision-making is a requirement, not a luxury.

​To support this, PuroClean has refined a regionalized support structure. With Regional Directors (RD) at the helm, PuroClean can anticipate issues before they reach a boiling point. Less friction in the day-to-day operation results in a positive correlation in the Franchise Owner experience.

​Satisfaction As A Key Performance Indicator (KPI)
​At PuroClean, Franchise Owner satisfaction isn't just a sentiment. It is a tracked, analyzed, and prioritized KPI, and the brand holds itself accountable to the data:

​82% of PuroClean Franchise Owners enjoy operating their business.

​85% of PuroClean Franchise Owners respect their franchisor.

​83% agree that their fellow Franchise Owners are supportive.

​These numbers are the foundation of PuroClean’s retention strategy. Franchise Owners who feel respected and supported are the first to volunteer as Brand Ambassadors to help educate franchise candidates learning about PuroClean or join the Network Leadership Council to collaborate directly with leadership to steer the brand’s future. That engagement is also how PuroClean Franchise Owners gain access to the tools, knowledge, and opportunities that increase revenue.

​Scale Through Capability
​Scaling a business also means evolving the business model. PuroClean increased Franchise Owner satisfaction by expanding their revenue ceiling and increasing capability.

​By offering both residential and commercial services under one license and partnering with three of the five top national insurance carriers, PuroClean enables Franchise Owners to take on larger, high-margin jobs.
​– Source: Franchising.com​