15-Year B2B ECom Business | Pre-Owned Food Service

Business Overview:

WebsiteClosers® presents an established and highly profitable B2B eCommerce Business with 15 years of experience specializing in the resale of Commercial Kitchen Equipment. This company operates in a niche yet growing segment of the market, offering high-ticket, pre-owned items such as ovens, steamers, skillets, fryers, and other essential kitchen tools through a proprietary online platform. In a fragmented industry dominated by outdated marketplaces and reseller networks, this business stands out by owning and operating a fully customized PHP Symfony website that integrates seamlessly with eBay via API, creating a scalable, SEO-optimized channel for both organic and paid traffic.

With average order values ranging from $5,000 to $7,000 and a 70% gross profit margin, the business demonstrates strong unit economics and efficient customer acquisition. Approximately 70% of sales are generated through organic search and targeted Google Ads campaigns, while the remaining 30% come from eBay. The business spends under $1,000 per month on advertising, yielding impressive returns thanks to disciplined keyword strategy, Google Shopping ads, and long-standing domain authority.

Inventory is lean and well-managed, with roughly 50 products in stock at any given time, turning over two to three times annually. Most inventory is sourced from government auctions and institutional sellers, allowing the business to maintain low cost of goods and operate without supplier dependencies. This highly efficient model minimizes overhead while maximizing margin, providing an ideal foundation for scale.

Key Valuation Points:
• 15 Years Established Brand
• $5,000-$7,000 Average Order Value
• 70% Gross Profit Margin
• Approximately 4,000 Monthly Visitors
• 100% Stock Inventory Model
• Low Customer Concentration List
• Long Established, Indexed Site, & Great Reviews
• 70% Website | 30% eBay
• 2-3 Times Inventory Turnover Per Year

The business is not driven by customer repeat behavior, as most products are durable, one-time purchases. However, opportunities exist to grow through consignment partnerships, expanding the product catalog to include accessory and consumable items, and reactivating email marketing to nurture leads. Additionally, adding a service or warranty component could improve post-sale engagement and long-term value per customer.

Industry trends are working in the business’s favor. The U.S. market for used restaurant equipment reached $5.9 billion in 2023 and is projected to grow at a CAGR of 7.5%, surpassing $9 billion by 2029. Demand is being fueled by rising equipment costs, sustainability preferences, and increasing reliance on digital marketplaces—exactly where this company is most effective.

With strong margins, a refined tech stack, consistent lead flow, and low operational complexity, this is a capital-efficient acquisition for a buyer seeking immediate profitability, scalability, and entry into a durable growth market. Whether rolled into a larger platform or operated as a stand-alone asset, this business offers an exceptional investment profile.

Contact WebsiteClosers® today to learn more about this outstanding eCommerce opportunity.

WC 3765

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