SBA Pre-Qualified | Aftermarket Auto Parts EComm

Business Overview:

WebsiteClosers® presents a dominant force in the high-performance Automotive Aftermarket industry — a 14-year-old eCommerce Brand that has become a trusted destination for serious gearheads and speed enthusiasts. Specializing in premium performance parts and modifications, this business has scaled to $16.2 million in annual revenue with no reliance on Amazon or other third-party marketplaces — a rare feat in this vertical.

Catering to a loyal and ever-growing base of customers who are deeply invested in vehicle performance and personalization, the company offers a powerhouse catalog of Superchargers, Wheels, Tires, Suspension Kits, Exhaust Systems, and a wide array of complementary upgrades. Their average order value of $1,190 reflects a high-intent, high-spend customer base, often returning for multiple purchases as they continue upgrading their vehicles.

With over 1.8 million site visitors per year and decades of credibility in the performance racing space, the company’s reputation is well-earned. It operates on a Direct-to-Consumer model through its own branded website, supported by strategic eBay sales and a hybrid inventory approach that balances in-stock merchandise with vendor drop-shipping. Approximately $1 million in owned inventory is housed in a streamlined 5,400-square-foot facility, allowing fast fulfillment and control over customer experience.

Key Valuation Points
• 14-Year-Old Brand
• 95% Direct-to-Consumer Sales
• 1.842M Website Visitors
• $1,190 Average Order Value
• 100k+ Email Subscribers
• 40-60 Orders Daily
• Highly Trusted Brand in Performance
• Knowledgeable Team in Place
• Hybrid Inventory Model
• No Supplier/Customer Over 15% Concentration

The company’s lean and experienced team handles daily operations efficiently, while external specialists manage key marketing initiatives. A professional agency oversees paid acquisition across Google and Meta, while SEO continues to drive strong organic traffic. Their robust email database offers further monetization potential with targeted campaigns and lifecycle messaging.

What sets this company apart is its niche authority, exceptional customer service, and operational clarity. From seasoned car modders to first-time enthusiasts, buyers trust this brand to deliver both performance and expertise. The business enjoys year-round demand, with surges in spring and Q4 driven by automotive buying cycles.

Growth opportunities are substantial:
• Private Label Expansion: Introducing house-branded products could boost margins and brand equity.
• Membership & Loyalty Programs: A structured buyer’s club could increase retention, upsells, and customer lifetime value.
• Influencer & Affiliate Marketing: Tapping into this community-driven market via content creators and sponsorships could drive exponential brand awareness.
• Ad Optimization & SEO Deepening: There's meaningful upside in tightening ROAS and improving keyword rankings.

This is a standout opportunity for an investor or operator seeking a branded, high-ticket, high-velocity eCommerce business in a lifestyle-driven vertical. The company’s long-standing performance, powerful market position, and clear paths to scale make it an ideal platform for continued growth under new ownership.

Inquire today through WebsiteClosers® to learn more about acquiring this high-octane, high-revenue eCommerce brand.

WC 3767 >>

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