Amazon FBA ECommerce Business (2 Brands)

Business Overview:

WebsiteClosers® presents two high-growth Amazon-based eCommerce Brands in the Aftermarket Auto Lighting industry. Specializing in automotive lighting solutions such as Headlights, Taillights, and Fog Lights , this company offers an extensive catalog featuring approximately 20,000 SKUs. It effectively utilizes a hybrid inventory model that combines stocked and DropShip strategies. The company sources most of its U.S. orders from 3 of the largest domestic headlight suppliers, while higher-margin imports from Taiwan and China are stocked in a 5,000 sq. ft. warehouse. This model ensures flexible inventory management and efficient order fulfillment.

Products are sold under two custom brand names, with sales primarily flowing via Amazon and eBay. The businesses have earned excellent reviews and serve both end consumers and body shops seeking quick, affordable replacements. With an average order value of $250, the company's operations are supported by a strategically managed warehouse, ensuring timely updates and efficient order fulfillment. Each sale moves through a tight daily system with minimal overhead. Orders are picked up directly from vendors, labeled, and shipped the same day. A small team manages the flow, including a warehouse staff, purchasing coordinator, and part-time product photographer. Fulfillment by Amazon is also used on select listings to ensure fast shipping and Prime placement.

Despite the large catalog and high demand, marketing has been minimal. The business relies mainly on Amazon Ads and eBay campaigns using precise OEM and part link matching. With over 750,000 monthly Amazon impressions and more than $300,000 in on-hand inventory included in the sale, a new owner won’t need to spend heavily on restocking anytime soon.

Positioned for growth, this brand has identified several promising opportunities, including expanding direct sales through its website and increasing its market share on eBay. Additionally, there is potential to develop direct sales channels to collision centers, offering CAPA-certified parts, which could significantly boost revenue streams and market reach.

Key Valuation Points
• eCommerce Company in Niche Auto Parts Sector
• Two Auto Lights eCommerce Businesses
• 5 Years in Business
• Consistent YOY Growth
• Trusted Supplier Relationships in US, Overseas
• High $250 Average Order Value
• Product Catalog of 20,000 SKUs
• Low Ad Spent
• 3 Biggest Headlights Suppliers
• Trademarked, Private-Label Products
• $300,000 in Inventory Included in Sale

In a competitive landscape, this business stands out due to its niche focus, low advertising costs, and high growth potential. There’s also a clear upside. The owners have yet to activate sales through their two branded websites, and social media or email marketing has not been tapped. Expanding B2B sales to body shops and collision centers, scaling up the eBay channel, or growing into other regional markets could all drive revenue. A buyer could also begin listing through a new Amazon account to open up a third storefront.

This operation has been kept simple and profitable, and it's ready for someone who wants to scale without having to start from scratch. The model is clean, the reviews are strong, and the customer demand is built in. For a buyer looking for a solid foothold in auto eCommerce, it’s a straightforward acquisition with real potential.

This business represents an exceptional acquisition opportunity for buyers looking to enter or expand within the automotive lighting sector. With a proven business model, a strong market presence, and untapped growth potential, this company is well-positioned for continued success and presents a compelling investment proposition.
Contact Website Closers today to explore this promising opportunity in the auto lighting market!

WC 3822

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