Amazon FBA eCommerce Brand in the Novelty Gifts

Tampa, FL
Hillsborough County

Asking Price: Annual Revenue:
$750,000 $609,316

Retail: E-Commerce, Retail Websites

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RE: Amazon FBA eCommerce Brand in the Novelty Gifts Broker: Ron Matheson
Owner Financing is Available!

Quick Facts

Asking Price: $750,000
Annual Revenue: $609,316
Net Profit: Not Disclosed
Cash Flow: $256,936
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: 2019
Employees: Not Disclosed
BBN Listing #: 391759418
Broker Reference #: WC 2707

Email or Print Listing

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Business Overview:

Website Closers® presents an eCommerce company successfully using some good old-fashioned humor to not only tickle the funny bone of their customers, but advance sales – which they’re doing successfully. Novelty items have always maintained a popular following among consumers who appreciate the laugh-out-loud moments the gifts provide at birthday parties, anniversary celebrations, and so on. This Amazon seller operates two sites that offer very different products in two separate niche space verticals. Their gag gifts brand offers toilet paper rolls with funny pattern designs and humorous messaging on each one. Their second site is directed toward diabetics, marketing comfortable armbands for people who wear insulin pumps daily.

The combination of novelty SKUs and medical accessories has given this brand increased profitability, and both products were specifically chosen because the company was looking for niche verticals that had high demand and low competition. Sales and revenue have proven both choices to be wise ones.

With Amazon now hosting 9.6 million sellers on its platform, competition can be intense, which is why it helps to find specialized products that people want, and then successfully market them. Operating a sales platform on Amazon does have enormous advantages, since millions of people use the site daily, and studies indicate that 74% of consumers visit Amazon once they’re ready to buy something. The customer base is there, and each seller needs to find ways to catch their attention.

For this brand, Amazon has provided them with additional strengths once they found SKUs that people were hunting for.

Their gag gifts rely on humor and special occasions. In crafting their novelty toilet paper, the company discovered that a lot of buyers were going into search engines looking for age-specific birthday gifts, with top search terms such as “5th birthday gifts for men.” They created custom dies for the toilet paper printing that displays specific ages as a unique gift item.

The company has since been able to expand their novelty toilet paper to 68 SKUs with messaging for every possible occasion, while their diabetic armbands now come in 36 varieties. Sales of both are strong due to the affordable pricing: the Average Order Value on the toilet paper is $12 per unit while the AOV for the armbands in $19.99.

The novelty gifts have appealed to a wide audience of buyers looking for inexpensive and fun birthday gifts or decoration items. The armbands sell to a highly specific buyer, people using Continuous Glucose Monitors. The company is now in the process of getting a trademark for their armbands. Their Amazon account is brand registered under their brand name.

Amazon provides numerous advantages. The company uses Fulfillment By Amazon for all shipping, guaranteeing fast deliveries and providing the company with a solid reputation for customer service. Customers have responded to that, and to the quality of their SKUs. The company has a 97% Positive Seller rating on Amazon, where they sell products on Prime.

Amazon handles so many of the tasks that this brand deals with that the current owner spends as little as two hours each week working on the business, with the focus being on maintaining inventory levels to keep up with high demand for the products. The owner now keeps 6 months’ worth of inventory at all times, with new orders placed several times a year. This is a business that can be operated anywhere. Amazon is also the central focus of the company’s marketing efforts, since they effectively leverage PPC ads on the site to boost sales and expand their customer base.

Social media marketing is also working for the company and helping to drive up profits, with their Instagram account used to promote their diabetic armbands.

This business has excellent growth potential. The company’s growth potential is enormous. It would be simple and effective to expand their novelty custom toilet paper to a host of new themes that could include celebrities, sports teams, and presidents.

The company could expand their sales channels, launching their products on new sites such as Walmart, eBay and Etsy, and create new SKUs around age-specific birthdays.

The armband has huge potential, but in a different way. A new owner could hire a sales team to market these products to doctor’s office or to any retailers that sell medical accessories.

A new digital marketing campaign, including email marketing and an SEO program that includes blogs on both sites, would also generate new high levels of organic traffic and increase sales sharply.

Selling on Amazon has become a huge revenue generator for eCommerce businesses that have unique products to sell, and this company is a shining example of that. A good deal of their success goes back to their founding, when the company did its research on products that were in high demand but had limited competition. That’s helped to make this company a leader in two fast-growing niche verticals.

Contact Website Closers today so our brokers can help you recognize that this offering is no gag, but a serious opportunity to take advantage of a company with solid recurring revenues and a bright future.

This Company is Represented by:
Website Closers
Tech, Internet & eCommerce Business Brokers
WC 2705

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Additional Details:

  • The property is owned.
  • The owner is not willing to train/assist the new owner.
  • This is not a homebased business opportunity.
  • This is not a franchise resale opportunity.

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