Amazon FBA Sports Accessories Business

Business Overview:

Business Overview

This 8 year old business is a cutting-edge sports accessory business specializing in innovative wristbands designed to enhance on-field performance for athletes and coaches. Approximately 98% of sales are Amazon FBA across 80+ SKUs in multiple colorways and sizes, with Walmart contributing about 2% and eBay newly launched, earning the business a 100% Amazon Seller rating and 4.7 star overall lifetime rating!

With its functional yet convenient design and versatility over multiple sports, this High AOV business has a strong reputation and great future growth potential!

Importing

Utilizing a multiple supplier capital approach, the company has access to supplier options in any textile country for supplier diversification, such as Vietnam or Cambodia. As the product is easy to produce in other countries, shifting production outside of China to reduce tariff exposure and reduce reliance on China is a viable option — and the company has already begun this shift, onboarding a secondary manufacturing partner in Pakistan that delivers superior product quality at a reduced cost of goods.

Momentum

FY25 revenue reflects temporary stockouts, a conservative advertising posture, and tariff pressure rather than weakened demand. Following a softer first quarter, growth accelerated over the course of the year: gross sales expanded 16% year-over-year in May, 30% in June, and 58% in July, with August sustaining a 16% increase. This momentum was catalyzed by the strategic launch of 20-pack wristband SKUs across all colorways at introductory pricing, which successfully drove search ranking and sales velocity alongside scaled advertising support.

Key Benefits

• Rapid SKU Growth: SKU count doubled this year, lifting average order value and building the base for the mid-year sales acceleration

• New Product Launch Underway: Inbound inventory for new multi-color hand warmer SKUs is currently en route to Amazon fulfillment centers, offering immediate, incremental revenue growth

• High AOV: Average Order Value continues to rise with introduction of new SKUs

• Seasonal Demand: Demand is concentrated in the Aug–Sep season, making inventory and ad planning highly predictable

• Favorable Supplier Terms: Excellent terms with only 10% down, improving cash flow

• Operational Efficiency: Minimal owner involvement due to streamlined FBA operations

Marketing

Currently utilizes Amazon PPC, including video and sponsored ads, with no off-Amazon paid traffic efforts. TTM advertising and promotional spend totals approximately $116,500 - 19.8% of gross sales, deployed mostly inside Amazon. This presents a huge opportunity to unlock significant revenue growth potential through new and more aggressive advertising strategies.

Operations

The current owner works approx. 5 hours/week overseeing inventory, account health, ordering, and vendor relations. There are two contractors that manage ads, handle account maintenance, inventory tracking, and customer service.

Financial Strength

This business's streamlined operations, unmatched pricing, and high quality products positions it as a trusted brand of athletic wristbands nationwide. With TTM (Aug '26) gross revenue of $589,388 and TTM cash flow of $118,962, and a loyal customer base, it is uniquely positioned for continued growth. It is a great opportunity for a new owner to walk into a turnkey operation, enjoy a steady and mainly passive income stream and capitalize on the established relationships already in place with the key manufacturers and Amazon! SDE requires virtually no adjustment, reported profit is buyer profit.

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Market Competition and Expansion:

COMPETITION

The company's competitive edge over the competition includes:

• Trusted Brand:  strong Amazon reviews and longevity

• Superior Product Quality

• Excellent Customer Service

• Flexible Inventory with Quick Turnarounds

• Unmatched Pricing: secured for nearly 8 years

GROWTH AND EXPANSION

Strategies a new owner could undertake to increase the revenues and profitability would be:

• Launch B2B/Wholesale channel

• Scale existing Walmart channel and newly launched eBay channel

• Build DTC presence with Shopify and enhance website

• Invest in Social Media and Google ads

• Develop new sports accessory products

Reason for Selling:

Pursue Other Interests. Kindly ask the seller for more information.

Additional Details:

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