Amazon FBA Sports Accessories Business

Business Overview:

Business Overview

This 8 year old business is a cutting-edge sports accessory business specializing in innovative wristbands designed to enhance on-field performance for athletes and coaches. Sales are 100% Amazon FBA across 60 SKUs earning the business a 100% Amazon Seller rating and 4.7 star overall lifetime rating!

The product is stored at Amazon FBA (90%) and at a rented 300 sq. ft. storage unit which can easily be stored from a home office/garage.  

With its functional yet convenient design and versatility over multiple sports, this High AOV business has a strong reputation and great future growth potential!

Importing

Utilizing a multiple supplier capital approach, the company has access to supplier options in any textile country for supplier diversification, such as Vietnam or Cambodia. As the product is easy to produce in other countries, shifting production outside of China to reduce tariff exposure and reduce reliance on China is a viable option.

Key Benefits or Highlights

• Rapid SKU Growth: Doubled SKU count this year, driving higher YoY sales growth

• High AOV: Average Order Value continues to rise with introduction of new SKUs

• Seasonal Demand: Strong sales during peak sports seasons ensure consistent revenue cycles

• Favorable Supplier Terms: Excellent terms with only 10% down, improving cash flow

• Operational Efficiency: Minimal owner involvement due to streamlined FBA operations

• Untapped Potential: Strong B2B opportunities and retail expansion yet to be explored

Marketing 

Currently utilizes Amazon PPC, including video and sponsored ads, with no off-Amazon paid traffic efforts.  This presents a huge opportunity to unlock significant revenue growth potential through new and more aggressive advertising strategies

Operations

The current owner works approx. 5 hours/week overseeing inventory, account health, ordering, and vendor relations.  There are two contractors that manage ads, handle account maintenance, inventory tracking, and customer service.

Financial Strength

This business’s streamlined operations, unmatched pricing, and high quality products positions it as a trusted brand of athletic wristbands nationwide. With a net profit margin of 23% and a loyal customer base, it is uniquely positioned for continued growth.  It is a great opportunity for a new owner to walk into a turnkey operation, enjoy a steady and mainly passive income stream and capitalize on the established relationships already in place with the key manufacturers and Amazon.com!

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Market Competition and Expansion:

COMPETITION

The company's competitive edge over the competition includes:

• Trusted Brand:  strong Amazon reviews and longevity

• Superior Product Quality

• Excellent Customer Service

• Flexible Inventory with Quick Turnarounds

• Unmatched Pricing: secured for nearly 8 years

GROWTH AND EXPANSION

Strategies a new owner could undertake to increase the revenues and profitability would be:

• Launch B2B/Wholesale channel

• Expand to Walmart and eBay

• Build DTC presence with Shopify and enhance website

• Invest in Social Media and Google ads

• Develop new sports accessory products

Reason for Selling:

Additional Details:

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