Top 500 Amazon Seller | Footwear Category

Business Overview:

WebsiteClosers® presents a Top 500 Amazon FBA eCommerce Brand in the Footwear, Apparel, and Home Goods Sectors. This brand has built a strong reputation for supplying in-demand products that consumers already trust and actively search for online. With vendor relationships with leading names like ON, Hoka, Birkenstock, Brooks, Crocs, Hey Dude, Merrell, Timberland, Hydro Flask, and more, this company enjoys a competitive edge that is nearly impossible for new entrants to replicate given the clear moats present to sell these brands in online marketplaces.

In the last 12 months alone, this brand has generated $65 Million in Sales, all with Zero Marketing Spend. This is a phenomenal accomplishment considering that their TTM earnings are already 50% higher than the prior year. Their catalog now includes more than 5,000 SKUs, supported by long-standing relationships with authorized distributors and direct brand sources, ensuring consistent access to authentic inventory and priority deal flow that smaller sellers struggle to secure.

Their average order value of $55, combined with a product mix centered on well-known footwear brands, allows the business to maintain dependable consumer demand throughout the year, with natural seasonal lifts in Q4 during holidays and back-to-school periods. Their business model is rooted in a highly disciplined inventory strategy and a strong purchasing advantage. Working with more than a dozen trusted distributors worldwide, the company is often one of the largest buyers for its vendors, resulting in better pricing, priority access to inventory, and faster restocks of high-demand items. Each purchase order undergoes a detailed P&L review before execution, helping the team avoid low-margin SKUs while maintaining healthy contribution margins and rapid sell-through. Most inventory cycles have remained under 60 days to maintain strong cash flow and reduce storage risk.

The business enjoys a large inventory management system, supported by a spacious 10,000 sq. ft. warehouse and a trained team of 10 employees handling logistics, product prep, purchase underwriting, and warehouse management. This facility not only underpins its operational prowess but also provides room for future expansion, enabling the company to maintain an inventory valued between $10M and $15M. Further operational excellence is achieved through sophisticated software tools that enable seamless execution of daily logistics, including the shipment of 200 - 500 orders from the warehouse and the processing of over 4,000 sales via Amazon FBA.

Customer service demand is minimal, averaging fewer than 10 inquiries per day, with most handled directly by Amazon’s FBA Customer Service Team. Targeting style-conscious, quality-driven consumers aged 25-54, the company taps into a significant market demand for trusted brand names. With approx. 97% of sales generated through its primary marketplace channel and a small presence on secondary platforms, the company has proven that brand-driven demand and operational precision alone can sustain significant scale.

Growth opportunities abound for this business, including plans to expand warehouse capacity and explore private-label opportunities on Amazon. With no direct marketing spend, the company has thrived on organic demand, driven by the rising trend of online purchasing and a strong market presence. The potential to diversify product offerings through new acquisitions also presents a promising avenue for increased revenue and market share.

This business is a compelling acquisition target for buyers looking to invest in a well-established, highly efficient e-commerce operation with significant growth potential. Contact WebsiteClosers® today to learn more about this exceptional opportunity in online retail.

WC 3943

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