B2B Email SaaS Business – 10 Years Of History

Los Angeles, CA
Los Angeles County

Asking Price: Annual Revenue:
$500,000 $640,614

Technology: Software

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RE: B2B Email SaaS Business – 10 Years Of History Broker: Ali Khader Ouattara
Owner Financing is Available!

Quick Facts

Asking Price: $500,000
Annual Revenue: $640,614
Net Profit: $227,399
Cash Flow: Not Disclosed
Total Debt: Not Disclosed
FF&E: Not Disclosed
Real Estate: Not Disclosed
Year Established: Not Disclosed
Employees: Not Disclosed
BBN Listing #: 827549556
Broker Reference #: Not Disclosed

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Business Overview:

Email SaaS business for sale that is an Email Service Provider/SMTP relay service with 10 years of history. This is a B2B business that serves volume email senders.

Their clients generally send between 150,000 (on the low end) to 10,000,000+ email messages a month. They provide deliverability services, email consulting and training, and have launched an in-house software system. The new software system is a key asset as it is more than just an email software and is more of a marketing automation platform (see additional comprehensive info on following pages).

This is a business with strong average retention at 36+ months (They have a number of clients who have been with them for over 4+ years). Nearly all clients who have left were due to the previous third-party mail client software so that is why the owners developed their own in-house email software for email marketing and delivery.

The new software has more automation and more features that clients asked for. The software is currently at the stage where existing clients are migrating onto it (as clients are ready). New customers will be going into the new system as of March 1st. A full marketing launch of the new mail client represents a significant growth opportunity. The owners have not done the marketing launch yet as they would prefer to do it with the new owner on board and aligned in terms of what market segments to go after, pricing, marketing strategies, etc.

Most of their lead generation recently has been from word of mouth, retargeting, and content marketing. They will be reintroducing Facebook advertising, affiliate marketing, and PPC ads when the mail client goes into beta. Sales generally involve a call with a salesperson and conversion rate on live sales calls is 60%.

There is a team that will stay in place to run the business for a new owner if desired.

This is a highly profitable business and is a perfect fit for a new owner that has the time and team to really focus on marketing and sales.

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Property Features and Assets:

Monthly recurring revenue SaaS business With quality senders, the customer retention is strong (2+ years) Growing market with lots of room for growth Good as a primary service or an ancillary product/service for existing businesses that want to add email services to their product offerings Systems – have SOPs in place Content available to leverage (2 books, special reports, and webinars) Several different verticals within the email marketing space which makes it appealing to different buyers (i.e. info marketer with a large following who wants to add an additional stream of income, ESPs who want to absorb clients and software, etc.)

Market Competition and Expansion:

Email marketing market size which was at USD 1.5 billion in the year 2010, is growing at a healthy CAGR of 20% and is expected to reach a market size of USD 6.5 billion by the year 2018. The growth in the email marketing market is attributed to the rising number of email marketing and hosting service providers and a growing number of internet users. There are multiple areas of growth for this business. The email marketing industry is a growing market and more and more companies are wanting a piece of the industry. The key is automation and segmentation. People are looking for tools that allow much more detailed segmentation and list management that has historically been available (this is why they essentially diverted their focus to building a robust internal software system). To grow the business, the owners would recommend aggressively targeting affiliates with large audiences and influence, mastermind groups, and other network groups. Trade shows are another way to grow the business. Also do additional paid marketing specifically with sites like LinkedIn, reaching decision makers. Additionally, building out an internal sales team would potentially grow the business dramatically. (REQUEST TO SEE PROSPECTUS FOR FULL DETAILS)

Additional Details:

  • The property is owned.
  • The owner is willing to train/assist the new owner.
  • This is a homebased business opportunity.
  • This is not a franchise resale opportunity.

Relevant Links:

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