44-Year Bicycle & Cycling Brand | 90% ECommerce

Business Overview:

WebsiteClosers® presents an iconic 44-year-old cycling business that has successfully evolved into a leading eCommerce brand at the forefront of the bicycle and cycling parts industry. Operating under a premium domain, this well-established brand has built an exceptional reputation among enthusiasts and professionals alike, offering high-performance bikes, rare components, and exclusive gear across the U.S. and beyond.

Originally launched as a family-run brick-and-mortar business, the company has leveraged its decades of industry expertise to become a pioneer in online bicycle sales, now generating 90% of revenue through digital channels. Its clean, modern eCommerce storefront is supported by a loyal customer base, over 30,000 active email subscribers, and consistent organic traffic driven by keyword-rich category pages and authoritative domain history.

The product line spans a wide variety of premium offerings, including BMX bikes, racing frames, hard-to-find components, and gear for serious riders. With an average order value of $275 and strong repeat purchase behavior, the brand has created a high-margin niche in the competitive cycling market. Their past exclusive U.S. distribution rights for the high-end Staats brand further elevated their credibility among serious riders.

Key Valuation Points
• 44-Year Legacy in Bicycle Industry
• 26% Year-Over-Year Revenue Growth
• 61% Increase in EBITDA
• 30,000+ Active Email Subscribers
• $275 Average Order Value
• 90% Sales Conducted Online
• Staats Brand Bikes Exclusive Distribution

Recent performance shows significant momentum, with 26% year-over-year revenue growth and a strong increase in EBITDA. The company is highly scalable, with untapped opportunities in SEO, Google Shopping, social media advertising, and affiliate partnerships with cycling influencers. Additional growth could come from expanding the product line into e-bikes, apparel, and accessories, as well as activating new sales channels like Amazon, Walmart, and eBay.

Operationally lean and currently run by ownership, the company offers a buyer flexibility to automate key workflows or bring in a team. The seller is willing to provide transitional support post-acquisition, ensuring continuity in vendor relationships, inventory systems, and customer service protocols.

With a powerful brand name, nearly half a century of trust, and strong financial fundamentals, this business is perfectly positioned for a digital-savvy operator or strategic buyer looking to expand into the booming cycling market.

Now available exclusively through WebsiteClosers® – inquire today to ride into this rare acquisition opportunity.

WC 3738 >>

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