SBA Pre-Qualified Candle Manufacturer & Brand

Business Overview:

WebsiteClosers® presents an SBA Pre-Qualified B2B Wholesale Candle Manufacturer that created an entirely new niche in the home fragrance space. This business manufactures and distributes more than 300 SKUs across everyday and seasonal collections. Inline birthday programs sit alongside Valentine’s Day, Mother’s Day, Summer, Harvest, Halloween, and Christmas releases. Retail price points between $9.99 and $12.99 offer broad appeal, targeting customers aged 12 - 80.

The brand’s products function as impulse buys, gift items, and viral social media pieces all at once. One of their unique selling points is that manufacturing takes place in Turkey via a custom-automated process capable of producing 10,000 to 14,000 candles per day, depending on size and design. Their average cost of goods ranges from $1.10 to $2.50 per unit, creating strong margin control at scale. All proprietary designs are registered with the U.S. Copyright Office, forming a protective barrier against copycats.

This is an SBA Pre-Qualified mandate, allowing a Qualified Buyer to purchase this business with as little as 10% down, with the balance of the SBA Loan amortized over 10 years, all at highly competitive interest rates. Launched 4 years ago, this company did not simply enter the market, they introduced their unique product category and quickly positioned themselves as the clear leader. Their products replicate the look of real desserts while using 100% natural ingredients, offering retailers a visually striking option that stands apart from traditional candle brands.

The company operates 100% B2B with 51 active retail accounts, all repeat buyers. Additional major retailers include home improvement and big-box retailers, as well as televised shopping networks, creating a diversified national footprint. Orders are processed through automated EDI and ERP systems, keeping operations organized and scalable. The warehouse footprint spans approximately 5,000 sq. ft and maintains an average inventory of about $100,000. Average order value reaches $30,000, which keeps transaction sizes meaningful without overcomplicating fulfillment.

This brand achieved 4.5 million views and 65,000 likes during a viral TikTok moment, proving strong consumer pull even without an active digital marketing strategy. No paid ads campaign is currently in place. Monthly website traffic averages 1,869 visitors with a modest email list of 200 contacts, leaving significant untapped potential on the consumer side. A full-time warehouse and operations manager supports fulfillment, alongside a part-time sales manager. Independent sales representatives assist with retailer presentations. Despite limited online focus, wholesale buyers consistently reorder. Customer inquiries average only 2–3 per day, and no product complaints have been reported to date. Instead, retailers often request additional items that are not yet stocked in their regions.

The seller has not launched Amazon, DTC digital marketing, or a formal influencer strategy. Products remain exclusively wholesale, leaving online retail completely open. A kiosk pilot conducted during one holiday season generated $47,000 in just two months, validating mall retail potential. Expansion across multiple malls could operate as a standalone growth track.

New retail accounts are actively evaluating the program, including major grocery and warehouse chains. SKU expansion within existing accounts also offers additional shelf-penetration opportunities. This company is already well-positioned for continued success under new leadership. Contact WebsiteClosers® today to explore this opportunity in the burgeoning candle market.

WC 3941

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