Iconic 23-Year Consumer Brand | Cult Following

Business Overview:

Established 23-year consumer-products brand that’s a true category creator with a loyal, repeat following and gross margins consistently above 80%.

This is a profitable, founder-built brand in the fashion-accessory and intimacy/novelty space, selling through direct-to-consumer ecommerce, a major online marketplace, and wholesale. It created its niche more than two decades ago and remains the name most associated with it.

What makes it rare:

●     80%+ gross margins: from proprietary, in-house manufacturing.

●     Owner-light operations: a long-tenured team runs production, fulfillment, customer service, and the marketplace channel. The owner works ~30 hours a week on design, sales, and marketing.

●    Diversified revenue: across ecommerce, marketplace, and wholesale, with no single customer over 6% of sales.

●     Two emerging growth lines: a reusable silicone line entering a category where leaders do tens of millions a year, and an edible novelty line with little direct competition.

●     Resolved headwinds: last year's dip came from two temporary marketplace disruptions, both fixed, with current-year marketplace sales already ahead of the prior two years.

The seller will provide up to six months of training and is open to a structure with a performance-based seller carry note tied to future growth so the buyer pays cash for proven value and shares the upside only if it materializes.

Equipment and inventory (~$165K) included. Assumable lease. Recession and pandemic-tested over 23 years.

Sign NDA to receive the full Confidential Information Memorandum, financials, and the business identity.

Contact the Seller:

To request more information regarding this listing, simply check the ADD TO REQUEST INFO BASKET button (above Quick Facts) and when you are done searching and have made all your selections, simply click on the REQUEST FREE INFO button at the bottom of this page.

Property Features and Assets:

This is a leased location of 2,500 square feet with a Total monthly rent of $2,533. Lease ends 11/2027. Seller is active with 2FT, 3PT, and 1 contract employee. Hours of operation are Weekdays, 9-4. $40,500 in inventory and $90,950 in FF&E included in the asking price.

Reason for Selling:

Retirement / Lifestyle Change. Kindly ask the seller for more information.

Additional Details:

Documents:

Relevant Links:

• View more Idaho businesses for sale
• View more Businesses For Sale in the same industry
• Sell a business online
• Find a business broker