Design-Focused CPG ECom Brand | Gym & Pilates Gear

Business Overview:

WebsiteClosers® presents a Towels and Socks eCommerce Brand that has built a loyal following through functional product upgrades and bold visual identity. Founded in 2020, this business has grown into a recognized name within its niche, pairing practical innovation with collectible, limited-edition releases that keep customers coming back.

This brand operates a DTC eCommerce model supported by a growing wholesale presence. Their product line began with lightweight, quick-drying gym towels and has since expanded to include hooded performance towels, Pilates grip socks, beach towels, gloves, and travel accessories. The hooded towel concept, designed to secure easily onto gym equipment and car seats, has become a standout hero product and reinforces the company’s focus on real-world functionality.

All products are custom-designed and manufactured specifically for the brand through three specialized overseas factories. The founders have personally visited each facility and established direct relationships, fostering stability and transparency across the sourcing process. Low minimum order quantities of approximately 50 units allow controlled testing of new designs, collaborations, and limited drops without heavy inventory risk.

The business has generated over 1 million website visitors in the past 12 months, converting at 6.5% at an average order value of $69. These figures reflect strong product-market alignment and brand trust. The return rate for returning customers is approximately 18% of orders, supported by a structured drop model that encourages repeat purchases. A powerful owned marketing asset underpins this growth. The email database includes 215,000 subscribers, with 85,000 actively engaged contacts, delivering an average open rate of 49%. Email alone generated $416,000 in revenue over the last 12 months, reducing reliance on paid channels and strengthening margin protection.

The company has achieved 84% year-over-year revenue growth while maintaining gross margins in the 21%-24% range. Organic search rankings further support defensibility, with top positions in Australia for several high-intent product keywords. Operations are structured and repeatable. Inventory is stocked and fulfilled in-house, ensuring control over quality and turnaround times. Strategically positioned for expansion, this company identifies growth opportunities in international markets such as the USA, Canada, the UK, and Singapore. Their flexible production model, with low minimum order quantities, enables rapid testing and the introduction of new designs, paving the way for scalability.

The business is supported by a structured operational framework that ensures seamless product development and supplier management. The current owners offer committed support throughout the transition, providing introductions to suppliers and guidance on operational systems to ensure a smooth handover. This opportunity enables a buyer to scale operations and expand into new markets and distribution channels, leveraging a well-established brand with a loyal customer base. A structured transition plan and growth opportunities make this business an attractive acquisition target for those looking to capitalize on its established success in the active lifestyle accessories sector.

Contact WebsiteClosers® today to learn more about this dynamic opportunity.

WC 3937

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