Durable Medical Equipment Retailer

Business Overview:

This durable medical equipment (DME) retailer is primarily a private pay ecommerce operation with a broad-based product offering that includes mobility products from scooters and power chairs, assist recliners, patient lifts to hearing aids and more. The company has a formidable online presence with its own brand, as well as its fulfillment by Amazon component, that represents about one third of its revenues. The brand opened a retail showroom as an amenity to those customers that may prefer to test products prior to purchase. The company’s brands, which serve 2.7 million members, offers medical equipment rental options, i.e. scooters, lift chairs and patient lifts, through the showroom and online website.

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Property Features and Assets:

This 6k square foot facility leases for $12.5k per month on a lease until January 2030. All of the business’s furniture, fixtures, equipment, goodwill and its truly remarkable domain names will be included in the sale. An estimated $400k in retail inventory will be sold at cost at close in addition to purchase price.

Market Competition and Expansion:

This brand has a unique competitive advantage due to its phenomenal domain names, each of which rank high in search results, as well as its broad product line that includes over 500 top brands, 150k products, exclusive relationships with several vendors, and shipping offered throughout North America and Europe! The company’s focuses on competing on customer service-driven sales, due to their vast product knowledge coupled with an actual bricks and mortar showroom.

New management may wish to evaluate the company’s retail component, which generates an estimated $10k - $12k/month in sales, in additional to $2.5k to $3k per month in rental revenues, but requires more costly retail space and additional staffing. They may consider actively pursing the smaller residential care facility marketplace with a sales team, developing referral partners and penetrating the eldercare consultant markets. The company focuses on the private pay market, but new owners may choose to pursue the insurance-based market as well. Given their commanding web presence, new management may consider expanding much further into additional product categories that they may only have a cursory presence in. Finally, the firm offers free shipping, but has no done an in-depth analysis of the total costs associated with the shipping, returns, and restocking – all of which may merit additional analysis.

Reason for Selling:

Personal. Kindly ask the seller for more information.

Additional Details:

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