SBA Pre-Qual Subscription Brand | Women's Intimate

Business Overview:

WebsiteClosers® presents an SBA Pre-Qualified and Seller Financed Subscription-based business specializing in Women’s Intimate Apparel. Serving customers across the United States and Canada, this business delivers fresh underwear designs each month through a recurring subscription model. Their $18.99 average order value appeals to budget-conscious shoppers who want comfort, variety, and the convenience of receiving everyday essentials at home.

The company has developed approximately 280 proprietary product silhouettes over the years, supported by an in-house designer who prepares new styles ahead of each monthly release. A separate eCommerce catalog offers roughly 150 to 200 SKUs, including women’s boxers, pajamas, and bralettes. The company manufactures products exclusively for the brand through a factory relationship spanning about 10 years.

Key Valuation Points
• SBA Pre-Qualified
• Seller Financing
• 13-Year Brand
• Low Working Capital
• 96% Recurring Revenue Model
• $18.99 Average Order Value
• Shipping Up to 25,000 Units Daily
• 160,000 Monthly Website Visitors
• 280 Proprietary Product
• 150-200 Active eCommerce SKUs
• 600,000+ Facebook Followers
• 180,000+ Instagram Followers
• 22,000+ TikTok Followers

Inventory planning gives this company a practical advantage. Stock is ordered around subscriber demand and sells through within the month. The final 40% of supplier payments is due one month after inventory arrives, allowing products to sell before the remaining balance comes due. This keeps net working capital low. In one example shared by the seller, only about $3,000 remained from approximately $340,000 in inventory allocated to a three-month period.

Products arrive packaged and ready for shipping labels, reducing the work required at their 6,000-square-foot warehouse. The facility can ship up to 25,000 units in a single day, with orders currently dispatched in batches about four times each month. Third-party fulfillment partners handle Canadian subscription orders and some eCommerce shipments.

The owner spends approximately 15 to 20 hours per week overseeing administrative matters and managing social media advertising. A contractor team handles operational coordination, customer service, influencer outreach, warehouse functions, and website maintenance. These team members are expected to remain after the sale, giving a buyer continuity across the daily work.

Customer acquisition centers on influencer-created content that is turned into paid social ads, supported by regular email and text campaigns. The website receives approximately 160,000 monthly visitors, while their combined social following totals roughly 800,000. A private customer group has about 10,000 members, and a dedicated team member responds to social comments and keeps conversations active. Seasonal demand is strongest in the fall, with a smaller lift around Valentine’s Day.

Growth opportunities start with expanding the subscription business through stronger creative production and more consistent activity on short-form video and social shopping channels. A dedicated media buyer could take advertising responsibilities off the owner’s plate while a creative team develops and tests new campaigns. The business has yet to sell on Amazon, and their wholesale presence covers only about 40 boutiques. A buyer could also introduce subscription upgrades and related product offers to increase order value, establish an ongoing SEO program, and increase shipping frequency to shorten the wait between orders and delivery. This business offers a compelling opportunity to capitalize on the burgeoning women's intimates market. Contact WebsiteClosers® today to seize this exciting opportunity!

CODE NAME: Crimson Ember

WC 4108

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