DTC ECom Brand | Community Driven Artisanal Glass

Business Overview:

WebsiteClosers® presents a rare opportunity to acquire a highly profitable, community-driven eCommerce brand operating in the premium Glass Collectibles and Lifestyle niche. Founded in 2017, this business has generated $30M in lifetime sales while maintaining a lean structure, exceptional repeat purchase behavior, and a remarkably efficient operating model.

Built around a scarcity-driven flash-drop strategy, the company runs 2 limited releases per week, creating urgency and habitual buying among a loyal collector base. Approximately 90% of weekly orders come from returning customers, a retention rate rarely seen in online retail. Many buyers spend $500 or more per month, with a subset spending $20,000 or more per year. This repeat behavior supports a conservative estimated lifetime value of $500+ per customer, well above typical eCommerce norms.

Key Valuation Points
• 9-Year-Old Business.
• $30 Million Lifetime Sales.
• 90% Repeat Customer Rate.
• 9.19x Average ROAS.
• 719,300 Community Members
• 200,000+ SMS & Email Subscribers.
• 0.1% Churn Rate
• $30.10 Average Order Value
• ~20 Hours/Week Owner Time.
• 30–60x Inventory Turnover Annually

The business owns and moderates 2 massive Facebook communities totaling over 700,000 members. One group has more than 543,000 members, while the other has more than 176,000. These communities generate tens of thousands of posts and hundreds of thousands of interactions every 28 days, forming a huge organic traffic engine. 200,000+ SMS and email subscribers strengthen this direct audience access, allowing near-instant traffic for each drop.

With approximately $124,000 in ad spend generating more than $1.14 million in revenue, the business achieved an average 9.19x return on ad spend. The owner works approximately 20 hours per week. A full-time warehouse manager and 2 part-time packaging assistants handle fulfillment from a small 2,400 sq. ft facility. Inventory turnover ranges between 30–60 times per year, far exceeding common eCommerce averages. Chargebacks remain around 0.1%, an exceptionally low figure in this category. The business operates entirely direct-to-consumer with no marketplace exposure, preserving full ownership of customer data and relationships. Product strategy centers on limited-edition glass pieces and complementary accessories, with 20–40% of each drop featuring original in-house designs.

Growth opportunities are clear and practical. The seller currently operates without a permanent Shopify storefront, no SEO strategy, no Amazon or Etsy presence, no affiliate program, and limited paid media scaling. A buyer could launch a full-time eCommerce site, increase drop frequency with additional working capital, build influencer partnerships, enter select marketplaces, or negotiate better merchant processing rates. Each of these initiatives presents a realistic path to increase revenue without disrupting the existing model. The business's strong foundation and untapped opportunities make it an attractive acquisition target for buyers seeking to capitalize on a well-established and profitable eCommerce venture. Contact WebsiteClosers® today to explore this exceptional business opportunity.

WC 3940

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