70-Year Brand | B2B & DTC ECom | Cable, Power

Business Overview:

WebsiteClosers® presents a time-tested and highly respected brand in the Cable Management and Safety Products sector. With a remarkable 70-year operating history, this business has evolved into a leader in wire organization, power distribution, workplace safety, and facility infrastructure solutions. Operating across eCommerce, B2B, and Government channels, the company combines deep industry roots with modern operational efficiency, a highly diversified product catalog, and a strong brand reputation that continues to deliver consistent profitability and organic growth.

With over 5,000 SKUs spanning nearly 20 distinct product categories, the company serves a broad customer base that includes IT professionals, facility managers, corporate buyers, government agencies, and construction contractors. Many of the company’s products are developed using proprietary molds and components, offering strong intellectual property protections that create a significant competitive moat. The product catalog includes an extensive selection of exclusive and trademarked items that can’t be easily sourced or replicated elsewhere.

Repeat customer sales account for 30%+ of revenue since 2020, and the average order value stands at a healthy $165. This brand has cultivated an exceptionally loyal customer base with minimal paid advertising, leveraging its long-standing reputation, organic traffic, and channel authority.

Sales are spread across a diverse mix of eCommerce & B2B platforms, including Amazon (60%), Grainger (11%), and DTC channels (25%), with the remainder from Walmart, eBay, and other outlets. This multi-channel strategy ensures revenue stability and insulates the business from platform-specific risks. The company also holds a robust unused $500,000 credit line, is debt-free, has over $1.5 million in in on-hand inventory, and access to an additional $3–5 million in supplemental inventory, supporting fast fulfillment and customer satisfaction.

The operation is professionally managed, with a full team in place and well-documented SOPs. It has adopted the Entrepreneurial Operating System (EOS) and utilizes Bloom Growth for performance tracking and KPI accountability, providing a highly scalable backbone that requires no significant changes for a new owner to take over. The business operates from 53,000+ sq. ft. of warehouse space across two primary locations (Florida & Minnesota). In Florida they have multiple facilities totaling 38k Sq Ft within close proximity and in Minnesota they have 15k Sq Ft between a new 8,000 sq. ft. building and a 7,000 sq. ft. legacy structure on one piece of land. . This warehouse setup provides the infrastructure and options necessary to expand without the need for additional capital expenditure. (Note: The Minnesota property is owned via a separate LLC and is not included in the sale; however, the land allows for future expansion and a lease could be worked out.)

Key Performance Indicators
• 70-Year-Old Brand
• Strong organic sales with Minimal ad spend (<0.6% revenue)
• 60% Amazon | 11% Grainger | 25% DTC | 4% Walmart, eBay and others
• Full management team in place with robust leadership structure
• Diversified products and categories—no single SKU exceeds 5% of sales
• AOV $165 with 32% Repeat Order Rate
• 500,000+ Email Database
• Turnkey, scalable infrastructure with two warehousing locations

Strategically, the business is poised for further growth through enhanced digital marketing initiatives and expansion of DTC channels. Opportunities for launching additional private label products and implementing advanced performance management tools further highlight the potential for scalability and increased market presence.

A seasoned and skilled management team ensures the smooth running of operations, and the owner is committed to facilitating a seamless transition for new ownership. This business represents a prime acquisition target for buyers seeking a stable and scalable operation in the cable management and infrastructure industry.

Contact Website Closers today to explore this exceptional investment opportunity!

WC 3728 >>

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