EComm Brand | Men's Jewelry Sector | 35% Repeats

Business Overview:

Website Closers® presents a highly successful eCommerce Brand specializing in Minimalist Men’s Jewelry, primarily Bracelets, Rings, Watches and Necklaces. The company primarily sells product via its branded website (hosted on Shopify), offering 400+ unique products, mostly bracelets, that combine minimal style with practical everyday wear. Customers from around the world appreciate their waterproof, handmade pieces that have been designed to last. With most products created on demand, the business operates on lean operations, a steady cash cycle, and seller financing is available.

The company operates using a hybrid inventory model that combines the efficiency of stocked products with the cost-effectiveness of on-demand inventory, managed by a long-standing, reliable supplier.

The average order value is roughly $60, with buyers typically purchasing 1–3 bracelets per visit. The company’s repeat customer rate sits around 35%, showing strong product satisfaction and brand loyalty. A subscriber base of over 100,000 emails, 25,000 of which are active, keeps sales consistent year-round through well-timed campaigns and promotional drops. About half of their customers are in the U.S., while the other half are spread across Europe, Canada, the U.K., and Australia.

Key Valuation Points
• Seller Financing Available
• 3-Year-Old Business
• Men’s Jewelry Focus | Sought After Demographic
• 400+ Product Catalog
• Little To No Seasonality
• 25,000 Active Subscribers | 100,000 Email Addresses.
• Active Blog Publishing | 50 Blogs to Date
• 32k Instagram Followers
• Modest Owner Involvement
• 35% Repeat Customer Rate
• $60 Average Order Value
• 90% Inventory Handled On-Demand

Additionally, email marketing plays a crucial role, contributing significantly to the company’s revenue through a well-nurtured subscriber base. The brand’s promotional strategies, including enticing offers such as "Buy 2, Get 1 Free," further enhance customer engagement and repeat purchase rates. The business runs almost entirely through automation and a trusted remote team, including customer service, photography, media buying, and fulfillment. Their logistics partners handle global shipping directly from the production hub, allowing for a hands-off owner structure and smooth daily operations.

Growth potential is clear. The brand currently posts once a month on Instagram despite having over 32,000 followers and limited activity on TikTok and Pinterest. A simple, more consistent posting schedule, paired with influencer or UGC collaborations, could sharply increase visibility and sales. There’s also room to expand into related accessories like rings and necklaces, or strengthen SEO to reduce ad dependency and attract more organic traffic.

What makes this brand stand out is how well it has balanced style, substance, and simplicity. Every product line was designed with intention, built around the idea of meaningful travel and individuality. With strong customer satisfaction, smooth fulfillment, and a global base of returning buyers, this acquisition offers the next owner a chance to step into a proven, growing eCommerce brand with minimal effort and plenty of upside.

Contact Website Closers today to learn more about this exciting opportunity and take the next step in acquiring a thriving jewelry brand.

WC 3828

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