DTC EComm Brand | Travel & Lifestyle Accessories

Business Overview:

WebsiteClosers® presents a unique eCommerce Brand in the fast-growing Travel and Lifestyle Accessories market. Built around their flagship Neck Pillow that has quickly become a traveler’s favorite, this brand has expanded their product catalog to include Sleep Masks, Earplugs, Travel Blankets, and Anti-Theft Bags. Their focus is simple: to deliver comfort, support, and convenience to people on the move, whether they’re frequent flyers, commuters, or vacationers seeking a better travel experience.

The brand has scaled to over $21 million in trailing 12-month revenue, with $2.3 million in discretionary earnings. Their Shopify store sees an average order value of $60, while Amazon averages $40, supported by a customer base of nearly 380,000 subscribers and a repeat purchase rate of 20% during peak travel seasons. Gross margins remain above 65%, thanks to exclusive supplier relationships and efficient bundled shipping. Inventory is managed through 5 trusted manufacturers, with U.S. warehousing now enabling 2 - 5 days nationwide delivery.

Key Valuation Points
• 65%+ Gross Margins
• 0.20% Item Return Rate
• $225K Inventory Value
• 20% Customer Returning Rate
• 377,901 Email List
• 58.5% Email Open Rate
• AOV - $60 Shopify | $40 Amazon

Their operations are already automated, requiring only about an hour of daily oversight from current ownership. A skilled team runs Customer Service, Media Buying, Video Editing, Amazon Management, and Creative Strategy, allowing a buyer to focus on growth. The seller is committed to providing full post-sale training and optional long-term guidance, if needed.

Recent strategic improvements have positioned this brand for the next stage of growth. A pilot rollout with a major national retailer is underway, with additional retail and airport partnerships forthcoming. New products, including an upgraded hooded pillow and sleep supplements, have unlocked upsell and subscription opportunities, which are expected to double or triple their average order value through optimized funnels. International expansion is in progress with Amazon Canada and Germany, supported by proven ROAS and low acquisition costs.

Marketing spans Meta, Google, Amazon ads, influencer collaborations, email campaigns, and TV placements, with 20% of traffic driven organically. Untapped opportunities remain in SEO, TikTok Shop, video commerce, and additional paid channels like Taboola and Outbrain. The business is well-positioned, with a positive cash flow and no immediate external investment requirements, making it an attractive acquisition target for potential buyers. The efficient management of inventory and automated sales tax processes across multiple jurisdictions further underscores the company's operational excellence.

Contact Website Closers today to explore this exceptional acquisition opportunity.

WC 3779

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