ECommerce Organic Skincare & Haircare Brand

Business Overview:

​SellerForce® presents an eCommerce Skincare and Haircare brand that has grown into a trusted name since its launch in 2018. They are a luxury brand that has created a strong foothold in the natural beauty market. Their product range includes versatile hair balms and body butters, all of which have been meticulously formulated to cater to a diverse clientele. Each product is USDA-certified organic, providing a compelling edge in a competitive marketplace.

Their flagship product, a multi-purpose hair balm, has become a customer favorite, serving as a leave-in conditioner, Frizz Tamer, Beard Balm, and Moisturizer. Alongside it, body butter that addresses skin conditions such as eczema and dryness has developed into a solid second-best seller. With 7+ proprietary products, each carefully developed and tested, the business offers both quality and versatility that set it apart.

Customers are loyal and vocal, evidenced by a 53% repeat order rate, a lifetime customer value of $1,000, and a near-perfect 4.95 average review rating. Over the years, the brand has cultivated a broad customer base spanning all ages, genders, hair types, and skin types. This universal appeal has enabled them to capture a unique position where luxury and natural products intersect, without compromise. Their reputation has been further strengthened with features in Glamour, Vogue, and GQ, giving added weight to their premium positioning.

Key Valuation Points
• 6-Year-Old
• 7+ Proprietary Products
• USDA Certified Organic
• 53% repeat order rate.
• AOV - $30.
• 4.95 Average Product Reviews.
• $1,000 LTV.

Operations are streamlined, requiring only 20 hours a week. About 3 hours are spent producing and packing products for online orders, while the remaining time is dedicated to in-person pop-up events that have proven to be reliable sales drivers. The business demonstrates solid performance with consistent profitability and streamlined operations that require minimal overhead. Revenue is primarily generated through Shopify and Square, with subscription sales contributing an additional $300 – $400 per month. The absence of employees and paid advertising campaigns results in low customer acquisition costs and significant net profit margins. This makes it an attractive opportunity for potential buyers seeking a scalable and profitable venture.

The opportunity for a buyer lies in marketing and expansion. The brand has never fully tapped into digital channels such as TikTok, Instagram Ads, or Google campaigns. With over 4,300 Instagram followers and strong customer advocacy, scaling paid campaigns, ambassador programs, and influencer partnerships would significantly increase reach. Developing the subscription model into a larger revenue stream, optimizing the eCommerce site for user experience, and expanding the tested product line are also clear paths to higher profitability.

This business stands out due to its commitment to luxury and natural ingredients, combined with the exclusive USDA Certified Organic status of its products. This unique selling proposition distinguishes it from competitors and fosters strong customer loyalty, making it a compelling acquisition target for those looking to enter the beauty market. Contact SellerForce today to explore this exceptional opportunity further.


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